Snack World - May 1, 2011 - (Page 24)

S TA T E O F T H E I N D U S T R Y R E P O R T pany’s 100-Cal packs include three new products: Toastchee 100 Calorie, Toasty 100 Calorie and Nip Chee 100 Calorie, which are layered with peanut butter or cheese. All-natural products are also responding to today’s increasing consumer interest in natural and organic foods, and cracker makers are working hard to fill that appetite. Pepperidge Farm, Inc., Norwalk, CT, introduced Baked Naturals cracker chips, which contain 3.5 to 4 g total fat per 28-g serving and deliver 60 to 65% less fat per serving than the leading potato chips. The new cracker chips are available in Simply Cheddar and Simply Multigrain flavors and offer 18 g whole grains per serving. Children are always a target for snacks, and crackers are no exception. Accordingly, Goldfish Crackers are some of the most popular. Thus, last fall, as moms and kids prepared for back-toschool, Pepperidge Farm launched revamped Goldfish Colors, with brighter colors and natural ingredients. According to the company, the introduction of the even brighter Goldfish Colors Neon crackers, using yellow, orange and purple colors also made from natural ingredients, positions these wholesome crackers as a fun way for families to snack this fall. The need to reduce sodium consumption is also on the minds of many consumers, and sea salt is often seen as a healthier alternative. Responding to that view are the new Special K Sea Salt Cracker Chips from Battle Creek, MI-based Kellogg Company, with only 110 Cal per 30 chips. Promoted along with the sea salt product on www.specialk.com are Sour Cream & Onion Cracker Chips and Multi-Grain Crackers. — Bob Gatty COOKIES Decadently Healthy Cookies Brand / Vendor Dollar Sales ($mil) Whether it’s to meet consumers’ special health and nutritional concerns or satisfy their cravings for something sweet and yummy, cookie makers are responding with new products and line extensions that jazz up the cookie aisle. Yet despite ongoing innovation, the cookie category continues to struggle. According to SymphonyIRI’s SFA Panel Report Dollar Sales % Change 0.0 3.3 (0.5) 5.0 (9.7) 2.6 (5.9) (1.8) 6.4 0.7 4.2 1.4 (2.6) (0.6) (11.9) (19.6) (4.6) 3.1 12.3 (12.1) 9.8 Unit Sales (mil) 1,666.6 280.8 116.4 101.2 50.8 38.0 70.3 32.6 32.3 27.1 47.0 21.4 23.8 24.8 18.7 19.0 15.0 15.3 13.2 12.0 10.3 Unit Sales Volume Volume Sales % Change Sales % Change (mil lb) 0.6 1.0 3.5 7.9 (8.0) 4.8 (5.4) (0.8) 7.4 3.9 4.9 5.1 (0.3) (6.8) (12.7) (20.7) (1.0) (0.4) 14.6 (11.5) 10.1 1,277.6 274.3 101.7 98.7 53.5 35.2 65.8 15.2 13.5 21.1 39.9 15.9 23.6 16.7 7.2 19.6 11.3 11.0 8.5 7.1 9.3 (0.0) 1.4 (0.6) 2.3 (11.0) 4.4 (2.7) (3.0) 8.1 0.1 7.3 5.8 (2.1) (7.4) (12.2) (19.8) (3.1) (0.4) 14.9 (13.0) 10.5 Cookies - total 4,133.6 Private label 644.9 Nabisco Chips Ahoy!/Kraft Foods, Inc. 316.3 Nabisco Oreo/Kraft Foods, Inc. 301.0 Nabisco Oreo Double Stuff/Kraft Foods, Inc. 153.5 Lofthouse/Lofthouse Foods 134.8 Little Debbie/McKee Foods Corp. 111.0 Pepperidge Farm/Pepperidge Farm 95.3 Pepperidge Farm Milano/Pepperidge Farm 92.1 Nabisco Newtons/Kraft Foods, Inc. 86.3 Little Debbie Nutty Bar/McKee Foods Corp. 76.6 Nabisco Nilla/Kraft Foods, Inc. 71.6 Nabisco Golden Oreo/Kraft Foods, Inc. 70.8 Voortman/Traditional Baking 62.4 Murray Sugar Free/Murray Biscuit Co. 52.7 Keebler Chips Deluxe/Keebler Co. 48.4 Nabisco Nutter Butter/Kraft Foods, Inc. 44.3 Keebler Fudge Shoppe Fudge Stripes/Keebler Co. 37.4 Archway/Archway Cookie Co. 37.1 Nabisco Teddy Grahams/Kraft Foods, Inc. 31.5 Mother’s/Kellogg Company 30.3 Source: InfoScan Reviews Total US - Supermarkets, Drugstores and Mass Merchandisers (excluding Wal-Mart) 52 Weeks Ending Feb 20, 2011 24 Snack World May 2011 www.sfa.org BROUGHT TO YOU BY HEAT AND CONTROL, MANE, PRINTPACK, INC., AND J.R. SHORT http://www.specialk.com http://www.sfa.org

Table of Contents for the Digital Edition of Snack World - May 1, 2011

Snack World - May 1, 2011
Contents
Letter from SFA - Progress and Advocacy
Supplier’s Corner - Onward and Upward
Government Affairs - SFA on the March
Government Affairs - Change Ahead
State of the Industry Report - Brands are Back
For More Research on Snacks
Natural Chips Reign Supreme
Top Potato Chip Brands
TORTILLA CHIPS - Tackling Hot Trends
PRETZELS - Healthy and Beyond
SNACK CRACKERS - The More Healthful Snack
Top Pretzel Brands
Top Snack Cracker Brands
COOKIES - Decadently Healthy
CORN SNACKS - The Scoop on Corn Chips
Top Corn Snack Brands
SNACK NUTS & SEEDS - Investing in Innovation
Top Nut, Seed and Corn Nut Brands
CHEESE SNACKS - Say Cheese to New Snacks
Top Cheese Snack Brands
PORK RINDS - Still on a Fast Track
Top Pork Rind Brands
MEAT SNACKS - Meating High Expectations
Top Meat Snack Brands
READY-TO-EAT POPCORN - Expanding Indulgence
Top RTE Popc orn/Caramel C orn Brands
MICROWAVE POPCORN - Convenience and Health
OTHER SALTED SNACKS - Catch-all Segment Builds With Variety
Top Microwave Popcorn Brands
Top Other Salted Snack Brands
SALSA AND DIPS - Salsa Dips, Dips Rise
Top Salsa and Dip Brands
Innovative and Educational …
Earl Wise Sr. Enters Circle of Honor
Overheard at SnaxPro
Get Ready for SNAXPO 2012: Celebrating 75 Years
New Snacks
Products & Services
Ad Index

Snack World - May 1, 2011