Snack World - May 1, 2011 - (Page 26)

S TA T E O F T H E I N D U S T R Y R E P O R T covering all outlets in the US, dollar sales of cookies were off by 2.46% for the 52 weeks ending Feb. 20, 2011, while unit sales declined 1.86% and volume dropped 1.78%. To boost the cookie category’s acceptance with consumers, cookie manufacturers are rolling out products to meet virtually every taste and need, from low-calorie to decadent offerings, as well as those touting all-natural ingredients or gluten-free status. Oreos, from Northfield, IL-based Kraft Foods, long a favorite of kids of all ages, launched Fudge Creme flavors of its top cookie varieties including Golden and Peanut Butter Creme. They’re promoted with a TV ad as well as online with a Facebook fan page and a consumer survey (31% liked the original best, but 25% picked the Peanut Butter Creme). However, for caloriecounting consumers, 100-Cal Oreo packages are available. Last April, Kraft introduced a limited-edition Oreo DQ Blizzard Creme cookie that added more than $3 million in sales to the company’s total, Mintel reported. Kraft Foods is the leading cookie manufacturer, with its fortunes driven by the Oreo and Chips Ahoy! brands. It has nearly triple the sales of second-place Kellogg Company, Battle Creek, MI, according to Mintel. Meanwhile, Pepperidge Farm, Inc., Norwalk, CT, came out with a new line of Milano Melts, offered in Dark Classic Crème, Chocolate Dark Classic Crème and Chocolate Crème. From Charlotte, NC-based Snyder’s-Lance, Inc.’s Archway brand comes three new cookie varieties: Triple Chocolate, baked with three different flavors of chocolate chips; Shortbread, featuring a buttery taste topped with a sprinkle of sugar, and Peanut Butter, made with crushed peanuts. They complement a long line of cookies from a brand that has been shared by consumers for nearly 75 years. According to Mintel, when consumers decide to have a cookie, they focus more on taste than on health implications, and many consumers consider them to be an “affordable indulgence.” Chocolate is the most common flavor-based introduction, and the number of new dark chocolate launches doubled in 2010 compared with the previous year, the company noted. — Bob Gatty CORN SNACKS The Scoop on Corn Chips When it comes to corn chips, as Fritos goes, so goes the category. That’s because Frito-Lay North America, Plano, TX, simply dominates this category with its powerhouse brand. According to SymphonyIRI data, three of the Top 5 performers in this segment are versions of Fritos signature corn chips, and they account for more than 80% of the category’s total sales in the supermarket chan26 Snack World May 2011 www.sfa.org BROUGHT TO YOU BY HEAT AND CONTROL, MANE, PRINTPACK, INC., AND J.R. SHORT http://www.sfa.org

Table of Contents for the Digital Edition of Snack World - May 1, 2011

Snack World - May 1, 2011
Contents
Letter from SFA - Progress and Advocacy
Supplier’s Corner - Onward and Upward
Government Affairs - SFA on the March
Government Affairs - Change Ahead
State of the Industry Report - Brands are Back
For More Research on Snacks
Natural Chips Reign Supreme
Top Potato Chip Brands
TORTILLA CHIPS - Tackling Hot Trends
PRETZELS - Healthy and Beyond
SNACK CRACKERS - The More Healthful Snack
Top Pretzel Brands
Top Snack Cracker Brands
COOKIES - Decadently Healthy
CORN SNACKS - The Scoop on Corn Chips
Top Corn Snack Brands
SNACK NUTS & SEEDS - Investing in Innovation
Top Nut, Seed and Corn Nut Brands
CHEESE SNACKS - Say Cheese to New Snacks
Top Cheese Snack Brands
PORK RINDS - Still on a Fast Track
Top Pork Rind Brands
MEAT SNACKS - Meating High Expectations
Top Meat Snack Brands
READY-TO-EAT POPCORN - Expanding Indulgence
Top RTE Popc orn/Caramel C orn Brands
MICROWAVE POPCORN - Convenience and Health
OTHER SALTED SNACKS - Catch-all Segment Builds With Variety
Top Microwave Popcorn Brands
Top Other Salted Snack Brands
SALSA AND DIPS - Salsa Dips, Dips Rise
Top Salsa and Dip Brands
Innovative and Educational …
Earl Wise Sr. Enters Circle of Honor
Overheard at SnaxPro
Get Ready for SNAXPO 2012: Celebrating 75 Years
New Snacks
Products & Services
Ad Index

Snack World - May 1, 2011