Snack World - May 1, 2011 - (Page 32)

S TA T E O F T H E I N D U S T R Y R E P O R T The biggest challenge facing Rudolph Foods and others in this category is in the rising cost of raw materials. The company is offsetting these increases by intensively lowering its carbon footprint in every plant. It has energy teams that have identified opportunities to save more than 5% per year in energy usage. Likewise, Evans Food Group Ltd., Chicago, IL, noted it minimizes waste through a vertically integrated production system that allows it to use 100% of all organic materials it receives. The company also invested in energy conservation, including a complete conversion to energy-efficient lighting throughout its Chicago plant, which has allowed it to reduce its energy consumption by more than half. Additionally, the company noted its wastewater treatment plant was recently recognized by Chicago for significantly reducing sewer emissions beyond regulations. Evans markets pork rinds throughout the US and several Latin American countries under a variety of brands, including Mac’s, La Toñita, Porkies and Bills, and the company also sells its products through its private label program. Meanwhile, Golden Flake Snack Foods, Birmingham, AL, also produces a variety of retail products, including Wash Pot Style Cracklin; Hog Hide Pork Skins; and pork skins in Vinegar and Salt, Louisiana Hot Sauce and other flavors. Rudolph Foods’ product promotion now includes a multipronged plan incorporating the Internet, Twitter, Facebook and experiential events to promote pork rinds and the company’s brands, according to Mr. Singleton. One such event, The Pork Rind Festival, takes place in Herrod, OH, where it celebrates pork rinds as “the other meat snack.” Mr. Singleton explained that there is a high level of consumer interest because of the simple nature of pork rinds — pork and a dash of salt. “Most people do not realize that pork rinds are gluten-free, have zero carbs, are high in protein and have a zero glycemic index — thus a very high satiety factor — so they make you feel full faster,” he said. — Susan Malovany Top Pork Rind Brands Brand / Vendor Dollar Sales ($mil) Dollar Sales % Change 2.4 11.6 (8.0) 12.0 (7.2) 6.1 (0.0) 10.4 7.2 (7.5) (1.2) (12.6) (1.4) 7.9 (3.7) 30.2 5.4 7.5 0.2 13.5 33.9 (8.1) Unit Sales (mil) 68.7 12.3 8.2 4.9 4.4 2.0 2.0 3.4 3.4 2.2 2.0 0.6 0.9 1.0 1.1 0.7 0.4 1.1 1.2 0.9 1.1 0.5 Unit Sales Volume Volume Sales % Change Sales % Change (mil lb) 4.3 21.7 (6.5) 18.5 (4.7) 4.9 (1.1) 12.8 9.7 (7.0) (3.7) (18.6) 0.1 11.1 (4.2) 45.7 9.0 3.0 3.9 3.3 39.1 (4.6) 15.7 2.6 2.4 1.3 0.9 0.7 0.5 0.6 0.7 0.4 0.3 0.3 0.3 0.3 0.2 0.2 0.1 0.1 0.1 0.2 0.1 0.2 3.5 19.8 (4.5) 12.0 (7.4) 2.7 (1.8) 12.9 9.8 (9.2) (6.1) (18.6) 0.8 8.3 (3.5) 47.8 10.2 7.1 1.3 12.4 29.5 (1.0) Pork Rinds - total 108.3 Baken Ets/Frito-Lay North America, Inc. 22.1 Private label 12.5 Mac’s/Mac’s Snacks 7.3 Golden Flake/Golden Flake Snack Foods 6.8 Guerrero/Gruma Corp. 5.2 Mission/Mission Foods, Inc. 3.7 Turkey Creek Snacks/Turkey Creek Pork Skins, Inc. 3.6 Hogs Heaven/MRB Snacks & Associates 3.5 Junior Johnson/Suncrest Farms, Inc. 2.6 Utz/Utz Quality Foods 2.5 Owens Country Creek/Owens Country Sausage, Inc. 2.1 Mambi/Chicharrones Mambi 1.9 Yoders/I & K Distributors 1.8 Herr’s/Herr Foods, Inc. 1.5 El Sabraso/Snak King 1.5 Olé/Olé Mexican Foods, Inc. 1.3 Tom’s/Tom’s Foods, Inc. 1.2 Jay’s/Snyder’s of Hanover, Inc. 1.2 Southern Recipe/Rudolph Foods 1.1 Vitners/C.J. Vitner Co. 1.0 La Tonita/Evans Food Products Co. 1.0 Source: InfoScan Reviews Total US - Supermarkets, Drugstores and Mass Merchandisers (excluding Wal-Mart) 52 Weeks Ending Feb 20, 2011 32 Snack World May 2011 www.sfa.org BROUGHT TO YOU BY HEAT AND CONTROL, MANE, PRINTPACK, INC., AND J.R. SHORT http://www.sfa.org

Table of Contents for the Digital Edition of Snack World - May 1, 2011

Snack World - May 1, 2011
Contents
Letter from SFA - Progress and Advocacy
Supplier’s Corner - Onward and Upward
Government Affairs - SFA on the March
Government Affairs - Change Ahead
State of the Industry Report - Brands are Back
For More Research on Snacks
Natural Chips Reign Supreme
Top Potato Chip Brands
TORTILLA CHIPS - Tackling Hot Trends
PRETZELS - Healthy and Beyond
SNACK CRACKERS - The More Healthful Snack
Top Pretzel Brands
Top Snack Cracker Brands
COOKIES - Decadently Healthy
CORN SNACKS - The Scoop on Corn Chips
Top Corn Snack Brands
SNACK NUTS & SEEDS - Investing in Innovation
Top Nut, Seed and Corn Nut Brands
CHEESE SNACKS - Say Cheese to New Snacks
Top Cheese Snack Brands
PORK RINDS - Still on a Fast Track
Top Pork Rind Brands
MEAT SNACKS - Meating High Expectations
Top Meat Snack Brands
READY-TO-EAT POPCORN - Expanding Indulgence
Top RTE Popc orn/Caramel C orn Brands
MICROWAVE POPCORN - Convenience and Health
OTHER SALTED SNACKS - Catch-all Segment Builds With Variety
Top Microwave Popcorn Brands
Top Other Salted Snack Brands
SALSA AND DIPS - Salsa Dips, Dips Rise
Top Salsa and Dip Brands
Innovative and Educational …
Earl Wise Sr. Enters Circle of Honor
Overheard at SnaxPro
Get Ready for SNAXPO 2012: Celebrating 75 Years
New Snacks
Products & Services
Ad Index

Snack World - May 1, 2011

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