Snack World - May 1, 2011 - (Page 38)

S TA T E O F T H E I N D U S T R Y R E P O R T Shearer’s Foods, Inc., Brewster, OH, offers several products that fall into this catch-all segment of salty snacks such as Shapers whole-grain chips, which are available in Sea Salt, Black Bean and Salsa, and Cinnamon varieties. Jeff Binczyk, vice-president, marketing, for Shearer’s, called the Cinnamon Shapers “an interesting twist to the whole-grain segment.” The company also offers Riceworks Gourmet Brown Rice Crisps, which are whole-grain, gluten-free and lower in fat than most salty snacks. They contain no trans fats, cholesterol, preservatives or artificial flavors, and they have 33% less fat than the most popular salty snacks. The crisps are available in a variety of flavors including Sweet Chili, Salsa Fresca, Sea Salt, Parmesan & Sundried Tomato, and Tangy BBQ. Mr. Binczyk said that these whole-grain chips are traditionally aimed at younger consumers, and their flavor varieties were created to tap into that group. Shearer’s also recently added a new line, Wild Riceworks, which combines whole-grain brown rice and wild rice in a crisp. Mr. Binczyk described the new product as a hybrid between a chip and cracker. In October, Utz Quality Foods introduced Rice Crisps, made with whole-grain brown rice. “It has become a hugely successful line for us,” said Alec Sivel, the company’s vicepresident, marketing. “I’d probably say that it has to do with the health trend and consumers looking for products with more whole grains. It’s a healthier snacking alternative.” Rice Crisps, which are available in Sea salt, Sweet Chili and Salsa Fresca varieties, contain 0 g trans fat, no cholesterol and 11 g whole grains per serving. “With natural or organic items, we tend to have more freedom to have different flavor varieties than in a traditional chip line,” Ms. Sivel said. Dale and Thomas Popcorn, Englewood, NJ, recently introduced Popcorn, Indiana branded Chip’ins, which Craig Bubitsky, the company’s chief marketing officer, described as the first popcorn chip. Made with popcorn, sea salt and oil, Chip’ins have no trans fats and are gluten-free and high in antioxidants, he added. “We are trying to take all of our love for popcorn and our maniacal focus on making psychotically delicious popcorn, and we try to focus that on what we could do with a chip,” Mr. Bubitsky said. Chip’ins have only 2.5 g fat per 20-chip serving and are available in Sea Salt, White Cheddar, Buffalo Wing and Jalapeño Ranch varieties. Dollar sales in the other salty snacks segment increased slightly (0.9%) for the 52 weeks ending Feb. 20, 2011, according to SymphonyIRI; however, this growth was much slower than the 7.1% sales increases reported last year. Again, Plano, TX-based Frito-Lay North America accounts for the majority of sales in the segment, having four of the Top 5 brands. In fact, those four brands accounted for nearly 53% of the total dollar sales in other salty snacks. — Shane Whitaker Top Other Salted Snack Brands Brand / Vendor Dollar Sales ($mil) 1,223.6 348.9 181.5 136.6 63.7 51.6 51.6 36.8 31.8 27.7 20.1 18.3 17.2 12.9 12.5 11.8 10.2 Dollar Sales % Change 0.9 11.5 (20.8) (1.7) 1.1 7.7 16.5 29.1 19.8 24.8 35.3 5.2 8.5 1,582.8 8.4 7.9 36.4 Unit Sales (mil) 439.6 48.4 58.7 62.4 48.8 18.9 24.4 12.1 11.0 26.4 8.1 4.4 6.1 8.0 3.7 7.1 4.1 Unit Sales Volume Volume Sales % Change Sales % Change (mil lb) 1.7 9.3 (20.5) 1.0 4.6 7.5 12.3 26.7 18.6 17.8 37.7 8.4 18.9 1,534.7 7.7 5.7 33.9 241.3 71.9 34.1 37.9 7.9 9.7 13.2 3.2 8.0 5.7 4.5 1.9 3.9 3.3 2.5 2.5 1.3 1.3 12.2 (23.2) 1.7 (0.5) 5.9 20.0 31.5 4.9 25.4 37.3 6.8 4.4 1,531.4 13.2 4.9 38.3 Other Salted Snacks (No Nuts) - total All Frito-Lay SunChips/Frito-Lay North America, Inc. Chex Mix/General Mills, Inc. Funyuns/Frito-Lay North America, Inc. Munchies/Frito-Lay North America, Inc. Private label Pirate’s Booty/Robert’s American Gourmet Sunshine Cheez-It/Keebler Co. Chester’s/Frito-Lay North America, Inc. Gardetto’s/General Mills, Inc. Terra/The Hain Celestial Group, Inc. Utz/Utz Quality Foods Pringles Super Stacks/Procter & Gamble Wise/Wise Foods Pik Nik/Pik Nik Food USA Riceworks/Ricework Snacks Source: InfoScan Reviews Total US - Supermarkets, Drugstores and Mass Merchandisers (excluding Walmart) 52 Weeks Ending Feb 20, 2011 38 Snack World May 2011 www.sfa.org BROUGHT TO YOU BY HEAT AND CONTROL, MANE, PRINTPACK, INC., AND J.R. SHORT http://www.sfa.org

Table of Contents for the Digital Edition of Snack World - May 1, 2011

Snack World - May 1, 2011
Contents
Letter from SFA - Progress and Advocacy
Supplier’s Corner - Onward and Upward
Government Affairs - SFA on the March
Government Affairs - Change Ahead
State of the Industry Report - Brands are Back
For More Research on Snacks
Natural Chips Reign Supreme
Top Potato Chip Brands
TORTILLA CHIPS - Tackling Hot Trends
PRETZELS - Healthy and Beyond
SNACK CRACKERS - The More Healthful Snack
Top Pretzel Brands
Top Snack Cracker Brands
COOKIES - Decadently Healthy
CORN SNACKS - The Scoop on Corn Chips
Top Corn Snack Brands
SNACK NUTS & SEEDS - Investing in Innovation
Top Nut, Seed and Corn Nut Brands
CHEESE SNACKS - Say Cheese to New Snacks
Top Cheese Snack Brands
PORK RINDS - Still on a Fast Track
Top Pork Rind Brands
MEAT SNACKS - Meating High Expectations
Top Meat Snack Brands
READY-TO-EAT POPCORN - Expanding Indulgence
Top RTE Popc orn/Caramel C orn Brands
MICROWAVE POPCORN - Convenience and Health
OTHER SALTED SNACKS - Catch-all Segment Builds With Variety
Top Microwave Popcorn Brands
Top Other Salted Snack Brands
SALSA AND DIPS - Salsa Dips, Dips Rise
Top Salsa and Dip Brands
Innovative and Educational …
Earl Wise Sr. Enters Circle of Honor
Overheard at SnaxPro
Get Ready for SNAXPO 2012: Celebrating 75 Years
New Snacks
Products & Services
Ad Index

Snack World - May 1, 2011