Snack World - May 1, 2011 - (Page 42)

▲ SFA chairman Blake Thompson and his wife, Terry, prepare to cut a ribbon marking the opening of the SNAXPO Exhibit Hall. The couple is joined by their daughter-in-law Morgan Thompson (third from left), daughter Lynsi Thompson and son Brett Thompson (second from right). Also pictured are Jim McCarthy (far left), SFA president and CEO; and Ross Long (second from left) and Mark Singleton (far right), co-chairmen of the SNAXPO 2011 Convention Planning Committee. Earl Wise Sr. Enters Circle of Honor The late Earl Wise Sr., founder of the Wise Potato Chip Co., was inducted into the Snack Food Association’s coveted Circle of Honor during SNAXPO 2011 in Orlando, FL. The award recognizes the achievements of snack food industry executives who have been leaders in their companies and the association. Mr. Wise began what today is a thriving snack food company as a delicatessen operator in Berwick, PA. In 1921, he experimented making extra potatoes into chips, frying them on his mother’s coal-fired stove and selling them in brown paper bags and cans at his deli. Demand outstripped his mom’s kitchen capacity, and the operation was moved to a remodeled garage, using fryers and equipment designed by Mr. Wise and local associates to create chips with a different flavor and darker color than others on the market. The company grew, eventually becoming Wise Foods, the first snack company to use cellophane bags. Early on, Mr. Wise picked an owl logo to represent the company, and Wise Owl road signs were posted all over the East Coast to promote business. In 1944, the year Mr. Wise was chairman of the Potato Chip Institute/Snack Food Association, a fire destroyed the company’s plant. Just two years later, a new plant — triple the size of the original — was opened. Mr. Wise was a generous contributor of time and resources to community affairs and an ardent supporter of the snack food industry. At the time of his death in 1963, he operated one of the largest potato chip companies in the world, with a wide range of other snack products. Today, Wise Foods, Inc. has 900 employees and 2,500 routes, and the ▲ SFA chairman Blake Thompson (center) presents the Circle of Honor company continues to thrive, with award to Mike Scott (left), executive vice-president and CFO, Wise members of the Wise family still working Foods, and Bruce Brown, CEO, Fairchester Snacks, who both accepted there. the award on behalf of the late Earl Wise Sr. 42 Snack World May 2011 presented March 22 by Sally Lyons Wyatt, senior vice-president, SymphonyIRI Group, who said this year’s data shows that brands are back in favor, as long as the price is right (see Page 13). The opening session on March 21 saw 2010 SFA chairman Blake Thompson, senior vice-president, supply chain, Snyder’s-Lance, Inc., Charlotte, NC, hand over the gavel to Matt Colford, director of marketing, Old Dutch Foods Ltd., Roseville, MN, the new 2011 chairman. Mr. Colford credited Mr. Thompson for helping keep SFA strong and for serving with “passion, commitment and leadership.” He invited new members to bring their ideas and talent to help SFA grow in the future. Also at the opening general assembly, Joseph Levitt, a former top Food and Drug Administration official, advised snack company executives to act now to comply with provisions of the new Food Safety Modernization Act (see Page 12 ). Mr. Levitt is a partner at Hogan Lovells US LLP. Martin J. Hahn, also a partner at that firm, is SFA general counsel. Meanwhile, educational seminars covered sustainability efforts in the industry, front-of-pack labeling, implementing a “continuous improvement” culture, commodity/ ingredient risk management and innovations in ingredients. GREEN THOUGHTS. Bob Shearer, CEO, Shearer’s Foods, Inc., Brewster, OH,

Table of Contents for the Digital Edition of Snack World - May 1, 2011

Snack World - May 1, 2011
Letter from SFA - Progress and Advocacy
Supplier’s Corner - Onward and Upward
Government Affairs - SFA on the March
Government Affairs - Change Ahead
State of the Industry Report - Brands are Back
For More Research on Snacks
Natural Chips Reign Supreme
Top Potato Chip Brands
TORTILLA CHIPS - Tackling Hot Trends
PRETZELS - Healthy and Beyond
SNACK CRACKERS - The More Healthful Snack
Top Pretzel Brands
Top Snack Cracker Brands
COOKIES - Decadently Healthy
CORN SNACKS - The Scoop on Corn Chips
Top Corn Snack Brands
SNACK NUTS & SEEDS - Investing in Innovation
Top Nut, Seed and Corn Nut Brands
CHEESE SNACKS - Say Cheese to New Snacks
Top Cheese Snack Brands
PORK RINDS - Still on a Fast Track
Top Pork Rind Brands
MEAT SNACKS - Meating High Expectations
Top Meat Snack Brands
READY-TO-EAT POPCORN - Expanding Indulgence
Top RTE Popc orn/Caramel C orn Brands
MICROWAVE POPCORN - Convenience and Health
OTHER SALTED SNACKS - Catch-all Segment Builds With Variety
Top Microwave Popcorn Brands
Top Other Salted Snack Brands
SALSA AND DIPS - Salsa Dips, Dips Rise
Top Salsa and Dip Brands
Innovative and Educational …
Earl Wise Sr. Enters Circle of Honor
Overheard at SnaxPro
Get Ready for SNAXPO 2012: Celebrating 75 Years
New Snacks
Products & Services
Ad Index

Snack World - May 1, 2011