Snack World - May 2012 - 32
S TA T E O F T H E I N D U S T R Y R E P O R T
COOKIES
Where Health and Indulgence Coexist
During the past year, the down economy combined with increasing concerns about health, fitness and nutrition may have served to depress sales of some cookie brands, but then others did just fine as they responded to changing consumer preferences. Overall, cookies generated $4.3 billion in sales for the year ending March 18, as reported by SymphonyIRI Group, an increase of 3.9%. But higher prices accounted for much of that boost, as unit sales rose only 1.8% and volume sales fell 1%. Private label cookie products, at $668.3 million in sales, were off 1.5%, with declines of 4.6% in units and 6.1% in volume. Those numbers appear to confirm conclusions in the overall State of the Snack Food Industry report that consumers are returning to their favorite brands, although they want the best price possible. Proving that American consumers still have a sweet tooth, Oreo Cookies from Kraft Foods, Inc., Northfield, IL, turned in a strong performance with $336.6 million in sales, up 10.1% for the year on unit sales increase of 6.3% and volume of 4.9%. These gains came as Kraft’s Nabisco Chips Ahoy! sales of $330.1 million increased by 3.4%, with unit sales up by 7.1% and volume growing by 1.9%. Cookie brand marketers did not rest on their laurels and came out with a variety of new products. The innovations were designed to respond to specific consumer needs, including a desire for healthier snacks, a need to eat on the go, and a continuing penchant for an indulgent treat now and then. For example, Archway Bakeries Co., part of Snyder’s-Lance Inc., Charlotte, NC, launched two cookie varieties in response to requests from Facebook fans and consumers: Rocky Road and Pecan Turtle cookies, which are sold in 9- and 9.25-oz. trays. Rocky Road is a soft chocolate cookie filled with semisweet chocolate pieces, walnuts and marshmallow bits, while Pecan Turtle combines milk chocolate chunks, caramel pieces and pecans that are baked into a soft, chewy cookie. The Quaker Oats Co., Chicago, IL, rolled out packaged Quaker Oatmeal Cookies. Its Soft Baked or Crunchy Oat Granola varieties are wrapped with six cookies per box. The Soft Baked cookies come in Apple and Cinnamon, Banana Nut, Chocolate and Almond, Cranberry and Yogurt, and Raisins flavors. Crunchy Oat Granola cookies come in seven singleserve packages of four cookies in Apple and Cinnamon, Mixed Berry, and Raisins flavors. Under its Keebler brand, the Kellogg Company, Battle Creek, MI, launched two indulgent cookies. Featuring a dark chocolate cookie drizzled with dark fudge, Fudge Strips Dark Chocolate cookies are a dark twist on an all-time classic.
BROUGHT TO YOU BY FUCHS NORTH AMERICA, HEAT AND CONTROL, J.R. SHORT, MINSA, PRINTPACK, INC., AND TNA NORTH AMERICA
32
Snack World
May 2012
www.sfa.org
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Snack World - May 2012
Table of Contents for the Digital Edition of Snack World - May 2012
Snack World - May 2012
Features
Letter from SFA - Opportunities for Growth
Supplier’s Corner - Keep Moving Forward
75th Anniversary - Forging Ahead in the New Millennium
75th Anniversary - Building an Association
75th Anniversary - Technology and TV
State of the Industry Report - Opportunity with a Dose of Caution
State of the Industry Report - Potato Chips
State of the Industry Report - Tortilla Chips
State of the Industry Report - Pretzels
State of the Industry Report - Crackers
State of the Industry Report - Cookies
State of the Industry Report - Corn Snacks
State of the Industry Report - Snack Nuts and Seeds
State of the Industry Report - Cheese Snacks
State of the Industry Report - Pork Rinds
State of the Industry Report - Meat Snacks
State of the Industry Report - RTE Popcorn/Microwave Popcorn
State of the Industry Report - Other Salty Snacks
State of the Industry Report - Dips, Salsa and Spreads
Government Affairs - Taking it to Capitol Hill
SNAXPO 75th Anniversary - Cause to Celebrate
New Snacks
Products & Services
Ad Index
Snack World - May 2012 - Snack World - May 2012
Snack World - May 2012 - 2
Snack World - May 2012 - Features
Snack World - May 2012 - Letter from SFA - Opportunities for Growth
Snack World - May 2012 - 5
Snack World - May 2012 - 6
Snack World - May 2012 - Supplier’s Corner - Keep Moving Forward
Snack World - May 2012 - 8
Snack World - May 2012 - 75th Anniversary - Forging Ahead in the New Millennium
Snack World - May 2012 - 75th Anniversary - Building an Association
Snack World - May 2012 - 11
Snack World - May 2012 - 12
Snack World - May 2012 - 13
Snack World - May 2012 - 75th Anniversary - Technology and TV
Snack World - May 2012 - 15
Snack World - May 2012 - State of the Industry Report - Opportunity with a Dose of Caution
Snack World - May 2012 - 17
Snack World - May 2012 - 18
Snack World - May 2012 - State of the Industry Report - Potato Chips
Snack World - May 2012 - 20
Snack World - May 2012 - State of the Industry Report - Tortilla Chips
Snack World - May 2012 - 22
Snack World - May 2012 - 23
Snack World - May 2012 - 24
Snack World - May 2012 - 25
Snack World - May 2012 - State of the Industry Report - Pretzels
Snack World - May 2012 - 27
Snack World - May 2012 - State of the Industry Report - Crackers
Snack World - May 2012 - 29
Snack World - May 2012 - 30
Snack World - May 2012 - 31
Snack World - May 2012 - State of the Industry Report - Cookies
Snack World - May 2012 - 33
Snack World - May 2012 - 34
Snack World - May 2012 - State of the Industry Report - Corn Snacks
Snack World - May 2012 - 36
Snack World - May 2012 - 37
Snack World - May 2012 - State of the Industry Report - Snack Nuts and Seeds
Snack World - May 2012 - 39
Snack World - May 2012 - State of the Industry Report - Cheese Snacks
Snack World - May 2012 - 41
Snack World - May 2012 - State of the Industry Report - Pork Rinds
Snack World - May 2012 - 43
Snack World - May 2012 - State of the Industry Report - Meat Snacks
Snack World - May 2012 - 45
Snack World - May 2012 - 46
Snack World - May 2012 - 47
Snack World - May 2012 - State of the Industry Report - RTE Popcorn/Microwave Popcorn
Snack World - May 2012 - 49
Snack World - May 2012 - 50
Snack World - May 2012 - State of the Industry Report - Other Salty Snacks
Snack World - May 2012 - State of the Industry Report - Dips, Salsa and Spreads
Snack World - May 2012 - 53
Snack World - May 2012 - 54
Snack World - May 2012 - Government Affairs - Taking it to Capitol Hill
Snack World - May 2012 - 56
Snack World - May 2012 - SNAXPO 75th Anniversary - Cause to Celebrate
Snack World - May 2012 - 58
Snack World - May 2012 - 59
Snack World - May 2012 - 60
Snack World - May 2012 - 61
Snack World - May 2012 - 62
Snack World - May 2012 - New Snacks
Snack World - May 2012 - Products & Services
Snack World - May 2012 - 65
Snack World - May 2012 - Ad Index
Snack World - May 2012 - 67
Snack World - May 2012 - 68
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