Snack World - May 2013 - (Page 16)

STATE OF THE INDUSTRY REPORT gaining ground. Ms. Wyatt reported that 40% of consumers look for their brands on sale, compared to 43% in 2010. While 33% preferred EDLP, up from 23% in 2010. Nevertheless, a hardcore group of value shoppers — 26% — will switch brands for price, she said, adding that a significant number of consumers will also purchase smaller packages of products to pay less. America’s penchant for snacking and the advice of many nutritionists that a healthy diet should include a number of small meals rather than fewer large ones have attracted interest from competitors outside the convenience store channel, Wyatt observed, especially from fast-food outlets. She pointed to snack size products being marketed by Pizza Hut, McDonald’s, Dunkin’ Donuts and Taco Bell as examples. “They are all working to get the consumer in the snacking occasion,” she said. “They are going after home snack rituals.” MAKING UNPLANNED PURCHASES Noting that 49% of consumers make additional unplanned purchases after seeing products or deals in the store, Ms. Wyatt emphasized the importance of effective in-store merchandising and cross-promotions. “Work with the retailer and educate them on which products should get merchandised,” she advised, adding that displays should call out key product attributes and benefits such as “all natural,” “gluten free” or “ready to eat.” The $1 price point also has magic, Ms. Wyatt said, pointing out that 52% of consumers surveyed said they will not purchase regular-size gum if it costs more than $1, and 45% said the same about candy bars. “There is something about that $1,” she said. “They are not going to go over that cliff.” In fact, 36% of consumers said that when looking to buy a snack to eat right away, they will select something that costs less than $1, and 33% said they would switch to a cheaper brand if their preferred brand cost more than $1. Some other takeaways from Ms. Wyatt’s report: • 49% of consumers seek snacks that provide an energy boost. • 62% want snacks that are filling and provide sustenance. • 49% look for snacks that appeal to multiple people in the household. • 37% will pay more for snacks that are healthier. • 47% of parents will compromise on nutritional value to save money. • 43% buy treats for at home enjoyment, rather than going out, to save money. The State of the Industry report at SNAXPO was sponsored by ADM Edible Bean Specialties, CP Flexible Packaging and United States Potato Board. sw Recognition to Our Resources Snack World’s editorial staff would like to thank all of the executives and snack manufacturers who assisted us by providing insights for the 2013 State of the Industry Report. Particularly, we want to extend a special thanks to the SymphonyIRI Group and the Mintel Group for providing valuable information on snack food sales and trends. BROUGHT TO YOU BY J.R. SHORT, HEAT AND CONTROL, MINSA, PRINTPACK, READING THERMAL, RUDOPLH FOODS, AND TNA NORTH AMERICA 16 Snack World May 2013 www.sfa.org http://www.sfa.org

Table of Contents for the Digital Edition of Snack World - May 2013

Snack World - May 2013
Table of Contents
Letter from SFA - Let Your Voice Be Heard
Supplier's Corner - Making a Difference
Government Affairs - School Snacking Rule
Snack Food Association's 2013 State of the Industry Report
State of the Industry Report - Potato Chips
State of the Industry Report - Tortilla Chips
State of the Industry Report - Pretzels
State of the Industry Report - Crackers
State of the Industry Report - Cookies
State of the Industry Report - Bars
State of the Industry Report - Corn Snacks
State of the Industry Report - Snack Nuts and Seeds
State of the Industry Report - Cheese Snacks
State of the Industry Report - Pork Rinds
State of the Industry Report - Meat Snacks
State of the Industry Report - RTE Popcorn
State of the Industry Report - Microwave Popcorn
State of the Industry Report - Other Salty Snacks
State of the Industry Report - Dips, Salsas and Spreads
Chairman Profile - Mann Takes the Helm
Obituary - Rudolph Foods founder, former SFA chairman passes away
SNAXPO - 'Vibrant' Action at SNAXPO
Meeting Preview - Real-World Solutions
Products & Services
Ad Index

Snack World - May 2013

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