Snac World - August 2016 - (Page 8)

NEWS Reasons millennials find snacking fulfilling Snack makers should be studying the snacking behaviors of millennials, according to consumer insight firm Canadean, which found that 41% of those aged 18-24 and 44% of those aged 25-34 regularly snack between meals. "While it is important for brands to acknowledge and address the snacking needs of all consumers, it is particularly crucial to understand the motivations of younger consumers," said Katrina Diamonon, principal consumer insight analyst for Canadean. "Not only are they more frequent snackers, but their purchase behaviors and preferences will strongly influence other current consumers and also subsequent generations as they pass on these traits to their children." As millennial consumers move away from meals, snacks are stepping in to meet what Canadean's latest report found to be consumers' three main needs: psychological, occasion-based and functional needs. Snacks meeting the psychological need offer an emotional boost during stressful times or when a consumer feels the need to indulge, the report said. Executive Leadership Forum - Sept. 29-Oct. 1 The Boulders, Carefree, AZ snacintl.org Emerging Leaders Program - Nov. 2-4 Georgetown University, Washington, D.C. snacintl.org Label Con Workshop - Nov. 17-18 Sheraton - BWI Airport, Baltimore, MD snacintl.org SNAXPO 2017 - April 1-4, 2017 Savannah Convention Center, Savannah, GA snacintl.org Affiliated Events IBIE 2016 - Oct. 8-11 Las Vegas Convention Center, Las Vegas www.ibie2016.com Pack Expo 2016 - Nov. 6-9 Chicago www.packexpointernational.com 8 SNAC World August 2016 www.snacintl.org Snacks solving occasion-based needs are dictated by occasion, such as snacks associated with watching a movie, attending a sporting event or socializing with friends. Snacks satisfying the functional need provide an energy or nutritional boost, often serving as a meal replacement for consumers who are on the go or strapped with time constraints. - Rebekah Schouten Consumers willing to pay extra for quality ingredients As Americans move away from traditional meal occasions, consumers are seeking healthier snacking options. New research from Mintel reveals that three in four consumers are willing to pay extra for snacks made with high-quality ingredients. Further evidence of their desire for healthful foods, half of consumers say healthier snacks would motivate them to buy more from specialty snack shops. With snacking now ubiquitous, 64% of consumers agree that snacking is necessary to get through the day, including 77% of millennials, who are the most likely generation to visit specialty snack shops. And while 60% of Americans visit snack shops on a mission to treat themselves, millennials are more likely to be motivated by healthy snack options. What's more, an extra boost of energy is also a motivator for millennials, as 38% dine at snack shops for energy compared to one quarter of consumers overall. "Snacking is now a staple of the American diet, and as consumers snack more often, they are looking for healthier ways to indulge with high-quality ingredients," said Diana Kelter, foodservice analyst at Mintel. "By including healthier snacks on menus, shops can expand their appeal beyond millennials. Snack shops are in a great position to promote themselves both as a destination for the occasional treat and a quick stop for eating on the go." Customization presents an opportunity for specialty shops to differentiate themselves from retail competition, especially when targeting parents. Indeed, more customizable snacks would motivate 30% of parents to visit snack shops more frequently. A similar number of parents, 28%, are interested in snacks with unique flavors. Overall, one-third of parents would be inclined to visit snack shops more often if they included more snack options for children. When unveiling new menu items, promotional pricing motivates 35% of consumers, including 39% of parents. And in line with millennials' interest in going to shops to enjoy a snack with friends and family, 38% would visit snack shops more often if they offered social-themed promotions such as happy hours. http://www.snacintl.org http://www.snacintl.org http://www.snacintl.org http://www.snacintl.org http://www.ibie2016.com http://www.packexpointernational.com http://www.snacintl.org

Table of Contents for the Digital Edition of Snac World - August 2016

Snac World - August 2016
Table of Contents
LETTER FROM SFA - SNAC International Leading the Way
GMO Free: Supplier’s Perspective
News - Reasons millennials find snacking fulfilling
Consumers willing to pay extra for quality ingredients
GOVERNMENT AFFAIRS - Policy Outlook
LEGISLATIVE SUMMIT - Legislative Summit Brings Industry’s Voice to DC
BUSINESS MEMBER PROFILE - B&G Foods
ASSOCIATE MEMBER PROFILE - Leading with Innovation
CONVENIENCE STORE TRENDS - Victory in Variety
NEW SNACKS
PRODUCTS & SERVICES

Snac World - August 2016