Snac World - May 2017 - 27
Twists and Turns
in Innovation
P
retzels have been perceived by consumers as
the original low-fat, lower-calorie snack option.
In recent years, however, pretzel sales slowed
as popcorn grew in popularity. Today, pretzels are back
in a big way.
Pretzels were historically more popular on the East
Coast. Due to a blending of cultures and a more transient population, their appeal is now growing around
the country, as well as in Mexico and farther into South
America.
"People are going back home where they didn't
know what pretzels were, and now they're eating them
expanding opportunities for growth in the category,"
said Scott Green, vice-president of sales and marketing,
Pretzels, Inc., Bluffton, IN.
What is interesting is that most consumers seem to
have a specific preference as to what kind and which
shape pretzels they like to eat.
In the pretzel category,
thinking outside the box can
produce a masterpiece.
"Whether thin, rods, sticks sourdough, multigrain,
salted, unsalted or flavored, our consumers have a
favorite, and Utz is willing to provide as many choices
as possible to meet the snacking demand," said Kevin
Brick, senior vice-president, marketing, Utz Quality
Foods, Hanover, PA.
In the pretzel category, thinking outside the box can
produce a masterpiece. Manufacturers have room to
maximize on the versatility of pretzels and innovate
with format, flavor, salt levels, shape and inclusions.
Pretzels also pair well with dips, offering another world
of possibilities.
Bob Clark, vice-president of marketing, Herr Foods,
Inc., Nottingham, PA, said that while the category was
a little down in 2016, Herr's continued to grow and
introduce items such as its new Sourdough Pub-Style
pretzels. "Interesting new textures and flavors are drivers of growth for the pretzels segment," he said.
Mr. Clark noted sweet and salty as an appealing flavor
profile, and honey mustard and salted caramel flavor
combinations are "natural fits" for pretzels.
www.snacintl.org May 2017
SNAC World
27
http://www.snacintl.org
Table of Contents for the Digital Edition of Snac World - May 2017
Snac World - May 2017
Table of Contents
LETTER FROM SNAC INTERNATIONAL - Commitment to the Future
NEWS - Global snack trends aid in ‘war on breakfast
Portability reigns king in traditional and new snacks
Indulgent snacks outpacing healthy
2017 STATE OF THE INDUSTRY REPORT
Great Taste and Health Intersect
Tantalizing Tastes and Textures
Reaching New Healthy Horizons
It’s All in the Mix
Ample Alternatives
Twists and Turns in Innovation
What’s Crackin’?
A Bar for Every Occasion
Naturally Delicious
The Cheesy Choice
Power in Protein
The Other Meat Snack
Popping with Innovation
Leading with Taste
BUSINESS MEMBER PROFILE - Driven by Relationships, Innovation
ASSOCIATE MEMBER PROFILE - A Century of Evolution
NEW CHAIRMAN PROFILE - Into the Future
SNAXPO - Illuminating the Future of Snacking
NEW SNACKS
PRODUCTS & SERVICES
AD INDEX
Snac World - May 2017 - Snac World - May 2017
Snac World - May 2017 - 2
Snac World - May 2017 - 3
Snac World - May 2017 - 4
Snac World - May 2017 - Table of Contents
Snac World - May 2017 - LETTER FROM SNAC INTERNATIONAL - Commitment to the Future
Snac World - May 2017 - 7
Snac World - May 2017 - Indulgent snacks outpacing healthy
Snac World - May 2017 - 9
Snac World - May 2017 - 10
Snac World - May 2017 - 2017 STATE OF THE INDUSTRY REPORT
Snac World - May 2017 - Great Taste and Health Intersect
Snac World - May 2017 - 13
Snac World - May 2017 - 14
Snac World - May 2017 - Tantalizing Tastes and Textures
Snac World - May 2017 - 16
Snac World - May 2017 - 17
Snac World - May 2017 - 18
Snac World - May 2017 - Reaching New Healthy Horizons
Snac World - May 2017 - 20
Snac World - May 2017 - 21
Snac World - May 2017 - It’s All in the Mix
Snac World - May 2017 - 23
Snac World - May 2017 - 24
Snac World - May 2017 - Ample Alternatives
Snac World - May 2017 - 26
Snac World - May 2017 - Twists and Turns in Innovation
Snac World - May 2017 - 28
Snac World - May 2017 - 29
Snac World - May 2017 - What’s Crackin’?
Snac World - May 2017 - 31
Snac World - May 2017 - A Bar for Every Occasion
Snac World - May 2017 - 33
Snac World - May 2017 - Naturally Delicious
Snac World - May 2017 - 35
Snac World - May 2017 - The Cheesy Choice
Snac World - May 2017 - 37
Snac World - May 2017 - 38
Snac World - May 2017 - Power in Protein
Snac World - May 2017 - 40
Snac World - May 2017 - The Other Meat Snack
Snac World - May 2017 - 42
Snac World - May 2017 - 43
Snac World - May 2017 - Popping with Innovation
Snac World - May 2017 - 45
Snac World - May 2017 - Leading with Taste
Snac World - May 2017 - 47
Snac World - May 2017 - 48
Snac World - May 2017 - 49
Snac World - May 2017 - BUSINESS MEMBER PROFILE - Driven by Relationships, Innovation
Snac World - May 2017 - 51
Snac World - May 2017 - ASSOCIATE MEMBER PROFILE - A Century of Evolution
Snac World - May 2017 - 53
Snac World - May 2017 - NEW CHAIRMAN PROFILE - Into the Future
Snac World - May 2017 - 55
Snac World - May 2017 - SNAXPO - Illuminating the Future of Snacking
Snac World - May 2017 - 57
Snac World - May 2017 - 58
Snac World - May 2017 - NEW SNACKS
Snac World - May 2017 - 60
Snac World - May 2017 - PRODUCTS & SERVICES
Snac World - May 2017 - 62
Snac World - May 2017 - AD INDEX
Snac World - May 2017 - 64
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