Snac World - February 2018 - 29

FLAVORS

balance the

EQUATION
Before jumping on the natural flavors train,
snack producers need to consider their options.
by Charlotte Atchley

Synergy Flavors

T

when it comes to food. Regardless
Taste is king whe
say about wanting healthier foods,
what consumers
consu
if a product
roduct doesn't
does taste good, the sales data
will not come back for more. "Every
showss people
peop wi
manufacturers try to create a product,
time snack manu
they want one that is great-tasting and has consumer appeal," said Harshad Patel, R&D director,
Culinary & Flavors, Kerry Ingredients. "They want
people to eat one chip and go back for the second
and third. The taste preference is a big part of that
saleability, which drives the need for flavors."
There is no question, though, that the food industry is moving toward natural flavors whenever possible. In the snack category, however, there is still a
place for artificial.
"To be honest, the snack food industry is one
of the last ones to go natural," said Trey MullerThym, president, Thymly Products, Inc. "We've
been pushing toward natural for years in bread, but
snack food has been more reluctant to change. But
it's starting to move that way."
That gravitation to natural flavors is driven by the
same thing that motivates the rest of the food industry: demand for cleaner labels.
SNAXPO OFFICIAL SHOW ISSUE

"Consumers today are on a quest for transparency, preferring products made with ingredients that
are simple and free from what they want to avoid,
namely GMOs, trans fats, gluten, preservatives, and
artificial flavors and colors," said Mike Springsteen,
vice-president, business and product development,
Virginia Dare.
Claims such as no artificial flavors, colors or preservatives can be attractive to certain consumers,
and snack producers wanting those sales dollars
are cleaning up their labels to woo them. "Making
that claim on a package is particularly important to
attract consumers such as millennial parents who
are making snack purchases for their children and
themselves," said Amy Loomis, business development manager, Synergy Flavors.
But not every group cares about the label, and
artificial flavors still carry functional and usage benefits, so it's important to weigh the cost and values
associated with both flavors before deciding.
Core values is a place to start. "Every snack producer has a set of core values, and those values
are reflected in the products," said Mike Lefevre,
PhD, R&D director, Cheese & Dairy Flavors, Kerry

Not every taste
profile is available
naturally and
scarce availability
can drive up costs.

2018 SNAC WORLD

29



Table of Contents for the Digital Edition of Snac World - February 2018

Snac World - February 2018
Contents
SNAC LETTER - DRIVING CHANGE TO MEET INDUSTRY NEEDS
SNAC UPDATE - MOVING FORWARD IN 2018
NEW MEMBER UPDATE
SNAXPO18 SCHEDULE
SNAXPO MAP
SNAXPO EXHIBITOR LIST
PRETZELS, INC. - Perseverance leads to SUCCESS
INDUSTRY TRENDS - SNACKING all year long
FLAVORS - Balance the EQUATION
THE CHALLENGE OF SPICY
EXTRUSION - ROUGH AROUND THE EDGES
PACKAGING INNOVATIONS - Sized to Succeed
NEW SNACKS
PRODUCTS & SERVICES
Snac World - February 2018 - Snac World - February 2018
Snac World - February 2018 - Snac World - February 2018
Snac World - February 2018 - 2
Snac World - February 2018 - 3
Snac World - February 2018 - 4
Snac World - February 2018 - Contents
Snac World - February 2018 - SNAC LETTER - DRIVING CHANGE TO MEET INDUSTRY NEEDS
Snac World - February 2018 - 7
Snac World - February 2018 - 8
Snac World - February 2018 - 9
Snac World - February 2018 - SNAC UPDATE - MOVING FORWARD IN 2018
Snac World - February 2018 - 11
Snac World - February 2018 - NEW MEMBER UPDATE
Snac World - February 2018 - 13
Snac World - February 2018 - SNAXPO18 SCHEDULE
Snac World - February 2018 - 15
Snac World - February 2018 - SNAXPO MAP
Snac World - February 2018 - 17
Snac World - February 2018 - SNAXPO EXHIBITOR LIST
Snac World - February 2018 - 19
Snac World - February 2018 - 20
Snac World - February 2018 - PRETZELS, INC. - Perseverance leads to SUCCESS
Snac World - February 2018 - 22
Snac World - February 2018 - 23
Snac World - February 2018 - 24
Snac World - February 2018 - INDUSTRY TRENDS - SNACKING all year long
Snac World - February 2018 - 26
Snac World - February 2018 - 27
Snac World - February 2018 - 28
Snac World - February 2018 - FLAVORS - Balance the EQUATION
Snac World - February 2018 - 30
Snac World - February 2018 - THE CHALLENGE OF SPICY
Snac World - February 2018 - 32
Snac World - February 2018 - EXTRUSION - ROUGH AROUND THE EDGES
Snac World - February 2018 - 34
Snac World - February 2018 - 35
Snac World - February 2018 - PACKAGING INNOVATIONS - Sized to Succeed
Snac World - February 2018 - 37
Snac World - February 2018 - NEW SNACKS
Snac World - February 2018 - 39
Snac World - February 2018 - PRODUCTS & SERVICES
Snac World - February 2018 - 41
Snac World - February 2018 - 42
Snac World - February 2018 - 43
Snac World - February 2018 - 44
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