Sprinkle on Some Sparkle - Watson May 2018 - 1
On Some Sparkle
Edible glitter provides color and ﬂavor while
simplifying ingredient legends and reducing costs.
Starbuck's Unicorn Frappuccino caught the
food and beverage industry by surprise when it
debuted in April 2017. For some time, formulators had been so focused on replacing artiﬁcial
colors with those from natural sources that
they forgot how truly powerful color can be, as
the coffeehouse giant showed us with this limited-edition color-changing, ﬂavor-changing
blended frozen beverage.
This fascination with color and food is not new.
After all, we eat with our eyes ﬁrst, which is why
colorful, often ﬂavorful, bits and pieces have
long been used by product developers to add
pizzazz to everyday foods ranging from baked
goods to candies to snack foods. Foodservice
operators make use of these embellishments,
too, as when decorating a soft-serve ice cream
cone or garnishing a platter of ﬁnger food.
In case you missed the frenzy, the drink relied on
"magical dust" that started out purple and changed
to pink when stirred. At the same time, the ﬂavor
proﬁle that started off sweet and fruity transformed
to being pleasantly sour.
Color creates excitement. It also provides cues
to ﬂavor. It's an easy way to differentiate in an
often times crowded marketplace.
Consumers were mesmerized. They began
experimenting and posting their own colorful creations on social media, with many
sprinkling on glitter for extra sparkle. The
glitter rage became so powerful so fast, that
the U.S. Food and Drug Administration spoke
up in early 2018, cautioning consumers to
only use glitter speciﬁcally marked as edible.
Edible Glitter™ from Watson Inc., West Haven, Conn., can help food formulators, bakers
and culinary professionals be creative. Edible
Glitter ﬂakes are toppings, inclusions and color-change systems. They come in a wide variety of colors and can be ﬂavored and shaped.
Watson's Edible Glitter product line is fully edible and classiﬁed as a food product.
There's an Edible Glitter for every food application. There are bake-stable, fry-stable and
freeze/thaw-stable options, as well as soluble
and insoluble forms for additional creativity.
Learn more about what Edible Glitter is, what it
is made of and how Watson makes it.