World Grain - September 2011 - 44

FEATURE

A ‘noble business’
W
ith innovations to its production and distribution systems, Quito, Ecuador-based Grupo Superior is working to expand its market share of the food and flour milling business in South America. In a recent interview with World Grain at the Sosland Publishing Co. office in Kansas City, Missouri, U.S., Felipe Vergara, head of Grupo Superior’s industrial division, discussed the family-owned company’s recent technology updates, the reasons for them, the advantages they have given the company and the market that Grupo Superior serves. Felipe Vergara’s father, Jaime Vergara Jaramillo, who founded the company 50 years ago and is still the company’s chairman, thinks that feeding the people of Ecuador and the surrounding region is a “noble business.” Grupo Superior is a conglomerate that specializes in providing food products from high quality grains, especially wheat. The company’s industrial division produces flour for making bread, biscuits, pastries and noodles for internal and external
(Above) Grupo Superior’s Manta, Ecuador wheat flour facility was recently updated by Bühler. Photos courtesy of Grupo Superior.
44

by Meyer Sosland

Ecuador-based Grupo Superior looking to expand its customer-base in South America
use. The consumer division produces biscuits, noodles, cereal powder and different kinds of snacks. The company is one of the largest cookie producers in Ecuador, producing between 700 and 800 tonnes of cookies each month. Felipe Vergara said the company is Ecuador’s biggest pasta producer with about 1,000 tonnes of pasta sold monthly. Grupo Superior exports pasta, cookies and other snacks to Peru, Colombia, Venezuela and other countries in the region. Grupo Superior has a variety of cookie and pasta brands. He said the company’s “Bienestar” pasta is the highest quality product it sells, and its “Amancay” brand has been popular
September 2011 / World Grain / www.World-Grain.com


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World Grain - September 2011

Table of Contents for the Digital Edition of World Grain - September 2011

World Grain - September 2011
Contents
from the editor-in-chief - Data transparency hugely important for markets
CALENDAR OF EVENTS
International Grain Trading Conference
Cargill plans to acquire Provimi
Cargill income climbs 35% in fi scal 2011
Adecoagro acquires farmland in Argentina
Viterra announces global operating model
Plaza Belmont sells Casa de Oro Foods
Sodrugestvo acquires Lider Armazens Gerais
ADM makes organizational changes
ADM to expand grain, rapeseed storage in Germany
ADM to acquire Polish rapeseed, biodiesel company
ITOCHU announces merger of I-FOODS, ITOCHU Rice Corp.
Bay State adds specialty unit at Winona mill
NutraCea narrows loss in second quarter
Income drops for Seaboard’s trading, milling division
Mark Weber named director of Northern Crops Institute
CBH Grain expands presence in Southeast Asia
CBH doubles storage capacity at Munglinup
Kazakhstan’s grain production up 60%
Grain Market Review - Wheat
Country Focus - Focus on Algeria
Generation to generation
A force in flour in Fiji
Business is Booming
A 'noble business'
World wheat supplies ample; corn tight
Milling education review
Lasting advances in Milling technology
Setting the grind
A voice for European flour millers
A bullish assessment
Safety is no accident
Whole wheat flour output keeps climing
Mühlenchemie opens baking, milling lab
Carl Swisher joins 4B Components as sales manager
Siemens launches Measuring Success tour
Food Protection Alliance names Schmitz as director
Sweet introduces new mobile website, QR Codes
BinMaster introduces 3D MultiVision
C.W. Brabender offers discount for Farinograph-AT
Tometich joins CPM Roskamp as test manager
Hill, Phillips receive AFIA Member of the Year Award
Product Showcase
ADVERTISER INDEX
World Grain - September 2011 - World Grain - September 2011
World Grain - September 2011 - 2
World Grain - September 2011 - 3
World Grain - September 2011 - 4
World Grain - September 2011 - Contents
World Grain - September 2011 - from the editor-in-chief - Data transparency hugely important for markets
World Grain - September 2011 - 7
World Grain - September 2011 - International Grain Trading Conference
World Grain - September 2011 - 9
World Grain - September 2011 - Adecoagro acquires farmland in Argentina
World Grain - September 2011 - 11
World Grain - September 2011 - Viterra announces global operating model
World Grain - September 2011 - Plaza Belmont sells Casa de Oro Foods
World Grain - September 2011 - ADM makes organizational changes
World Grain - September 2011 - ADM to acquire Polish rapeseed, biodiesel company
World Grain - September 2011 - Bay State adds specialty unit at Winona mill
World Grain - September 2011 - Income drops for Seaboard’s trading, milling division
World Grain - September 2011 - CBH Grain expands presence in Southeast Asia
World Grain - September 2011 - Kazakhstan’s grain production up 60%
World Grain - September 2011 - Grain Market Review - Wheat
World Grain - September 2011 - 21
World Grain - September 2011 - Country Focus - Focus on Algeria
World Grain - September 2011 - 23
World Grain - September 2011 - 24
World Grain - September 2011 - 25
World Grain - September 2011 - 26
World Grain - September 2011 - 27
World Grain - September 2011 - Generation to generation
World Grain - September 2011 - 29
World Grain - September 2011 - 30
World Grain - September 2011 - 31
World Grain - September 2011 - 32
World Grain - September 2011 - 33
World Grain - September 2011 - A force in flour in Fiji
World Grain - September 2011 - 35
World Grain - September 2011 - 36
World Grain - September 2011 - 37
World Grain - September 2011 - Business is Booming
World Grain - September 2011 - 39
World Grain - September 2011 - 40
World Grain - September 2011 - 41
World Grain - September 2011 - 42
World Grain - September 2011 - 43
World Grain - September 2011 - A 'noble business'
World Grain - September 2011 - 45
World Grain - September 2011 - 46
World Grain - September 2011 - 47
World Grain - September 2011 - 48
World Grain - September 2011 - 49
World Grain - September 2011 - World wheat supplies ample; corn tight
World Grain - September 2011 - 51
World Grain - September 2011 - 52
World Grain - September 2011 - 53
World Grain - September 2011 - 54
World Grain - September 2011 - 55
World Grain - September 2011 - 56
World Grain - September 2011 - 57
World Grain - September 2011 - Milling education review
World Grain - September 2011 - 59
World Grain - September 2011 - 60
World Grain - September 2011 - 61
World Grain - September 2011 - 62
World Grain - September 2011 - 63
World Grain - September 2011 - 64
World Grain - September 2011 - 65
World Grain - September 2011 - 66
World Grain - September 2011 - 67
World Grain - September 2011 - 68
World Grain - September 2011 - 69
World Grain - September 2011 - Lasting advances in Milling technology
World Grain - September 2011 - 71
World Grain - September 2011 - 72
World Grain - September 2011 - 73
World Grain - September 2011 - Setting the grind
World Grain - September 2011 - 75
World Grain - September 2011 - 76
World Grain - September 2011 - 77
World Grain - September 2011 - 78
World Grain - September 2011 - 79
World Grain - September 2011 - 80
World Grain - September 2011 - 81
World Grain - September 2011 - A voice for European flour millers
World Grain - September 2011 - 83
World Grain - September 2011 - 84
World Grain - September 2011 - 85
World Grain - September 2011 - 86
World Grain - September 2011 - 87
World Grain - September 2011 - A bullish assessment
World Grain - September 2011 - 89
World Grain - September 2011 - Safety is no accident
World Grain - September 2011 - 91
World Grain - September 2011 - 92
World Grain - September 2011 - 93
World Grain - September 2011 - 94
World Grain - September 2011 - 95
World Grain - September 2011 - Whole wheat flour output keeps climing
World Grain - September 2011 - 97
World Grain - September 2011 - 98
World Grain - September 2011 - 99
World Grain - September 2011 - Carl Swisher joins 4B Components as sales manager
World Grain - September 2011 - 101
World Grain - September 2011 - Food Protection Alliance names Schmitz as director
World Grain - September 2011 - 103
World Grain - September 2011 - C.W. Brabender offers discount for Farinograph-AT
World Grain - September 2011 - 105
World Grain - September 2011 - Hill, Phillips receive AFIA Member of the Year Award
World Grain - September 2011 - 107
World Grain - September 2011 - Product Showcase
World Grain - September 2011 - 109
World Grain - September 2011 - ADVERTISER INDEX
World Grain - September 2011 - 111
World Grain - September 2011 - 112
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http://digital.world-grain.com/sosland/wg/2004_10_01
http://digital.world-grain.com/sosland/wg/2004_09_01
http://digital.world-grain.com/sosland/wg/2004_08_01
https://www.nxtbookmedia.com