World Grain - August 2011 - 52

CUSTOMER TALK
4

BestFlours No. 13 / 11

From Germany to Mexico: Siegfried Oliver Haslinger manages the wheat mill Molino San Pedro in Tlaxcoapan.

Molino San Pedro:

A little mill but way ahead in quality
Mühlenchemie exports its products to over 120 countries and maintains close partnerships with more than 1,000 mills around the globe. In our new “Customer Talk” series we let millers in all the continents have their say and give them an opportunity to report on their daily work and their experience with handling flour improvers. We are starting with Siegfried Oliver Haslinger – a German master miller who emigrated twelve years ago and now manages the Molino San Pedro mill in Mexico.

Mr. Haslinger, you are the production manager of the Mexican Millco Group. What does your work consist of? Millco is a family-owned group of companies. It includes a semolina mill, a pasta factory and a wheat flour mill. As a technical consultant I’m responsible for all three facilities, but at present my work is mostly at the Molino San Pedro wheat mill here in Tlaxcoapan. Can you tell us something about the Mexican market? How is the Molino San Pedro positioned in that environment? A lot of things are changing in Mexico. Wheat used to be subsidized by the government – those were golden times for the whole milling industry, of course. But since this funding was abolished there has been fierce price fighting that has resulted in massive predatory competi-

tion. We have a few big mills with about 1400 tonnes that would like to dominate the market. With only 200 tonnes our mill is one of the smaller businesses – but we have no trouble asserting ourselves because we believe in quality. How is your clientele made up? 75 percent of our production is more or less for our own use. The uncle of the head of our firm owns nearly 100 bakeries in Mexico City – and we produce the flour for them. But we also supply some selected, good customers who appreciate the high quality we offer. What products are made in Tlaxcoapan? We have a twofold strategy. On the one hand we produce a Type 550 flour for bread and rolls, and on the other we make very light-coloured wheat flour for tortillas.



World Grain - August 2011

Table of Contents for the Digital Edition of World Grain - August 2011

World Grain - August 2011
Contents
from the editor-in-chief - Last hope for Doha Round to not become a non-round
CALENDAR OF EVENTS
News review
GRAIN MARKET REVIEW
COUNTRY FOCUS
REGIONAL REVIEW: NORTH AMERICA
REGIONAL REVIEW: NORTH AMERICA - NAFTA’s impact profound
REGIONAL REVIEW: NORTH AMERICA - Millers faring well in tough economy
FEATURE - Dramatic decline
Best Flours
EDITORIAL
COVER TOPIC
CUSTOMER TALK
NEW PRODUCTS
TRENDS IN THE INDUSTRY
WHAT’S NEW?
INFO MATERIAL AND TRADE FAIRS
FEATURE - Finding more non-food uses for grain
FEATURE - IGC hears calls for predictable market
FEATURE - Plan for enhancing food security revealed
RICE QUARTERLY - Improving mill output
RICE QUARTERLY - Rice News Roundup
FEATURE - World flour trade falls 10%
FEATURE - Resilient pests
TECHNICAL PROFILE - Soybean dehulling process
SUPPLIER NEWS
ADVERTISER INDEX
World Grain - August 2011 - World Grain - August 2011
World Grain - August 2011 - 2
World Grain - August 2011 - 3
World Grain - August 2011 - 4
World Grain - August 2011 - Contents
World Grain - August 2011 - 6
World Grain - August 2011 - 7
World Grain - August 2011 - from the editor-in-chief - Last hope for Doha Round to not become a non-round
World Grain - August 2011 - 9
World Grain - August 2011 - CALENDAR OF EVENTS
World Grain - August 2011 - 11
World Grain - August 2011 - News review
World Grain - August 2011 - 13
World Grain - August 2011 - 14
World Grain - August 2011 - 15
World Grain - August 2011 - 16
World Grain - August 2011 - 17
World Grain - August 2011 - 18
World Grain - August 2011 - 19
World Grain - August 2011 - GRAIN MARKET REVIEW
World Grain - August 2011 - 21
World Grain - August 2011 - COUNTRY FOCUS
World Grain - August 2011 - 23
World Grain - August 2011 - 24
World Grain - August 2011 - 25
World Grain - August 2011 - 26
World Grain - August 2011 - 27
World Grain - August 2011 - REGIONAL REVIEW: NORTH AMERICA
World Grain - August 2011 - 29
World Grain - August 2011 - 30
World Grain - August 2011 - 31
World Grain - August 2011 - 32
World Grain - August 2011 - 33
World Grain - August 2011 - REGIONAL REVIEW: NORTH AMERICA - NAFTA’s impact profound
World Grain - August 2011 - 35
World Grain - August 2011 - 36
World Grain - August 2011 - 37
World Grain - August 2011 - 38
World Grain - August 2011 - 39
World Grain - August 2011 - REGIONAL REVIEW: NORTH AMERICA - Millers faring well in tough economy
World Grain - August 2011 - 41
World Grain - August 2011 - 42
World Grain - August 2011 - 43
World Grain - August 2011 - 44
World Grain - August 2011 - 45
World Grain - August 2011 - FEATURE - Dramatic decline
World Grain - August 2011 - 47
World Grain - August 2011 - 48
World Grain - August 2011 - Best Flours
World Grain - August 2011 - EDITORIAL
World Grain - August 2011 - COVER TOPIC
World Grain - August 2011 - CUSTOMER TALK
World Grain - August 2011 - 53
World Grain - August 2011 - NEW PRODUCTS
World Grain - August 2011 - 55
World Grain - August 2011 - 56
World Grain - August 2011 - 57
World Grain - August 2011 - TRENDS IN THE INDUSTRY
World Grain - August 2011 - 59
World Grain - August 2011 - 60
World Grain - August 2011 - 61
World Grain - August 2011 - WHAT’S NEW?
World Grain - August 2011 - 63
World Grain - August 2011 - INFO MATERIAL AND TRADE FAIRS
World Grain - August 2011 - 65
World Grain - August 2011 - 66
World Grain - August 2011 - 67
World Grain - August 2011 - FEATURE - Finding more non-food uses for grain
World Grain - August 2011 - 69
World Grain - August 2011 - 70
World Grain - August 2011 - 71
World Grain - August 2011 - 72
World Grain - August 2011 - 73
World Grain - August 2011 - FEATURE - IGC hears calls for predictable market
World Grain - August 2011 - 75
World Grain - August 2011 - 76
World Grain - August 2011 - 77
World Grain - August 2011 - 78
World Grain - August 2011 - 79
World Grain - August 2011 - FEATURE - Plan for enhancing food security revealed
World Grain - August 2011 - 81
World Grain - August 2011 - 82
World Grain - August 2011 - 83
World Grain - August 2011 - RICE QUARTERLY - Improving mill output
World Grain - August 2011 - 85
World Grain - August 2011 - 86
World Grain - August 2011 - 87
World Grain - August 2011 - 88
World Grain - August 2011 - 89
World Grain - August 2011 - RICE QUARTERLY - Rice News Roundup
World Grain - August 2011 - 91
World Grain - August 2011 - 92
World Grain - August 2011 - 93
World Grain - August 2011 - FEATURE - World flour trade falls 10%
World Grain - August 2011 - 95
World Grain - August 2011 - 96
World Grain - August 2011 - 97
World Grain - August 2011 - FEATURE - Resilient pests
World Grain - August 2011 - 99
World Grain - August 2011 - 100
World Grain - August 2011 - 101
World Grain - August 2011 - TECHNICAL PROFILE - Soybean dehulling process
World Grain - August 2011 - 103
World Grain - August 2011 - 104
World Grain - August 2011 - 105
World Grain - August 2011 - SUPPLIER NEWS
World Grain - August 2011 - 107
World Grain - August 2011 - 108
World Grain - August 2011 - 109
World Grain - August 2011 - ADVERTISER INDEX
World Grain - August 2011 - 111
World Grain - August 2011 - 112
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