World Grain - June 2015 - 94

FEATURE

Team approach
to marketing

CANADIAN GRAINS
W

ith the goal of promoting the qualities of Canadian
wheat and durum as well as collecting customer
feedback, representatives from across the value
chain came together as Team Canada to carry their message
throughout the world.
In all, the group traveled to more than 20 countries in
Asia, Latin America, Europe, North Africa and the Middle
East from the middle of November to about the middle of
December in 2014. Team Canada is a collaboration of Cereals
Canada, the Canadian International Grains Institute (Cigi),
the Canadian Grain Commission (CGC), provincial crop
commissions, Canadian exporters and farmers.
"Together, Team Canada is providing customers around
the world with a comprehensive overview of how the 2014
Canadian crop will perform in their mills and high quality
breads, steamed buns and noodles that will be made from every class of Canadian wheat and durum," organizers said.
Cam Dahl, president of Cereals Canada, detailed the group's
travels, their message and customers' responses during the
Canadian Global Crops Symposium this April in Saskatoon,
Saskatchewan, Canada.
"If we aren't there talking to our customers, our competitors
will be and they don't have good things to say about Canada,"
Dahl said. "If we're not there supporting our markets and our
customers...the Canadian market share will suffer."

by Susan Reidy and Leo Quigley

Representatives from entire
value chain join together to build
customer relations

the quality of the crop, updating them on the evolution of the
Canadian industry, answering questions and addressing concerns and bringing information back with them from the country visits. "Most importantly, we wanted to bring feedback to
the Canadian industry so when customers voiced concerns, they
weren't lost in a black hole," Dahl said. "It comes back to the
Canadian producers, shippers and researchers so that we can
address customers' needs going forward."
Visits began with an overview of the grain farming in Canada
by a farmer representative. They reviewed the changes to the
Canadian system including the formation of Cereals Canada,
the option for composite loading, the ongoing review of variHW\UHJLVWUDWLRQDQGZKHDWFODVVL¿FDWLRQDVZHOODVWKHVHUYLFHV
available from CGC and Cigi.
,QGXVWU\DQG&*&RI¿FLDOVWKHQUHYLHZHGWKHJURZLQJ
season, crop conditions and grade patterns. Scientists from Cigi
and CGC give a comprehensive, research-based review of the
THE MISSION
milling, baking and noodle making properties of the 2014 crop.
A key objective of Team Canada was maintaining the conDahl said the group explained the impact on quality from
¿GHQFH LQ WKH &DQDGLDQ EUDQG E\ LQIRUPLQJ FXVWRPHUV RI last year's poor growing season, but stressed that Canada
94

June 2015 / World Grain / www.World-Grain.com



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World Grain - June 2015

Table of Contents for the Digital Edition of World Grain - June 2015

World Grain - June 2015
Table of Contents
From the Editor-in-chief - Flour output data points to eating trends
Calendar of Events
News review - Ceremony marks opening of Whitewater Mill
ADM plans extensive improvements at Argentina port
Dangote Flour Mills hurts Tiger’s earnings
GrainCorp Oils increasing oilseed crushing capacity
Noble Agri appoints former ADM executive as CEO Jansen
Hovis names new CEO
Southern Africa nations facing food shortage
EBRD provides loan to Turkish edible oil producer
Gruma full steam ahead on European expansion
Oilseeds, grains push Wilmar earnings up 49%
GrainCorp earnings drop on smaller crop
ADM makes management appointments in key areas
ADM earnings surge on oilseed crush margins
Bunge returns to profit on soybean crushing
GrainCorp plans upgrades at 13 sites
Grain Market Review - Rice
Country Focus - Argentina
Technical Profile - Crustless pan bread favored in Argentina
Feature - Bridging a Gap
Feature - Chinese Reforms Creating Market Uncertainties
Feature - Investing in Food Security
Feature - Grain Storage and Handling Projects
Feature - IAOM Conference 2015
Feature - China, currency impacting markets
Feature - A new plan for Egypt
Feature - Team approach to marketing for Canadian grains
Canadian wheat customers share their experiences
Feature - IAOM MEA District Conference & Expo
Feature - Traders Utilizing Exchanges More than Ever
Supplier News
Product Showcase
World Grain Archive
Advertiser Index
World Grain - June 2015 - World Grain - June 2015
World Grain - June 2015 - 2
World Grain - June 2015 - 3
World Grain - June 2015 - 4
World Grain - June 2015 - Table of Contents
World Grain - June 2015 - 6
World Grain - June 2015 - 7
World Grain - June 2015 - From the Editor-in-chief - Flour output data points to eating trends
World Grain - June 2015 - 9
World Grain - June 2015 - Calendar of Events
World Grain - June 2015 - 11
World Grain - June 2015 - ADM plans extensive improvements at Argentina port
World Grain - June 2015 - 13
World Grain - June 2015 - Dangote Flour Mills hurts Tiger’s earnings
World Grain - June 2015 - GrainCorp Oils increasing oilseed crushing capacity
World Grain - June 2015 - EBRD provides loan to Turkish edible oil producer
World Grain - June 2015 - GrainCorp earnings drop on smaller crop
World Grain - June 2015 - ADM earnings surge on oilseed crush margins
World Grain - June 2015 - Bunge returns to profit on soybean crushing
World Grain - June 2015 - GrainCorp plans upgrades at 13 sites
World Grain - June 2015 - 21
World Grain - June 2015 - Grain Market Review - Rice
World Grain - June 2015 - 23
World Grain - June 2015 - Country Focus - Argentina
World Grain - June 2015 - 25
World Grain - June 2015 - 26
World Grain - June 2015 - 27
World Grain - June 2015 - 28
World Grain - June 2015 - 29
World Grain - June 2015 - Technical Profile - Crustless pan bread favored in Argentina
World Grain - June 2015 - 31
World Grain - June 2015 - 32
World Grain - June 2015 - 33
World Grain - June 2015 - Feature - Bridging a Gap
World Grain - June 2015 - 35
World Grain - June 2015 - 36
World Grain - June 2015 - 37
World Grain - June 2015 - 38
World Grain - June 2015 - 39
World Grain - June 2015 - Feature - Chinese Reforms Creating Market Uncertainties
World Grain - June 2015 - 41
World Grain - June 2015 - 42
World Grain - June 2015 - 43
World Grain - June 2015 - 44
World Grain - June 2015 - 45
World Grain - June 2015 - 46
World Grain - June 2015 - 47
World Grain - June 2015 - Feature - Investing in Food Security
World Grain - June 2015 - 49
World Grain - June 2015 - 50
World Grain - June 2015 - 51
World Grain - June 2015 - 52
World Grain - June 2015 - 53
World Grain - June 2015 - 54
World Grain - June 2015 - 55
World Grain - June 2015 - Feature - Grain Storage and Handling Projects
World Grain - June 2015 - 57
World Grain - June 2015 - 58
World Grain - June 2015 - 59
World Grain - June 2015 - 60
World Grain - June 2015 - 61
World Grain - June 2015 - 62
World Grain - June 2015 - 63
World Grain - June 2015 - 64
World Grain - June 2015 - 65
World Grain - June 2015 - 66
World Grain - June 2015 - 67
World Grain - June 2015 - 68
World Grain - June 2015 - 69
World Grain - June 2015 - Feature - IAOM Conference 2015
World Grain - June 2015 - 71
World Grain - June 2015 - 72
World Grain - June 2015 - 73
World Grain - June 2015 - 74
World Grain - June 2015 - 75
World Grain - June 2015 - 76
World Grain - June 2015 - 77
World Grain - June 2015 - 78
World Grain - June 2015 - 79
World Grain - June 2015 - 80
World Grain - June 2015 - 81
World Grain - June 2015 - Feature - China, currency impacting markets
World Grain - June 2015 - 83
World Grain - June 2015 - 84
World Grain - June 2015 - 85
World Grain - June 2015 - 86
World Grain - June 2015 - 87
World Grain - June 2015 - Feature - A new plan for Egypt
World Grain - June 2015 - 89
World Grain - June 2015 - 90
World Grain - June 2015 - 91
World Grain - June 2015 - 92
World Grain - June 2015 - 93
World Grain - June 2015 - Feature - Team approach to marketing for Canadian grains
World Grain - June 2015 - 95
World Grain - June 2015 - 96
World Grain - June 2015 - 97
World Grain - June 2015 - 98
World Grain - June 2015 - 99
World Grain - June 2015 - Canadian wheat customers share their experiences
World Grain - June 2015 - 101
World Grain - June 2015 - Feature - IAOM MEA District Conference & Expo
World Grain - June 2015 - 103
World Grain - June 2015 - 104
World Grain - June 2015 - 105
World Grain - June 2015 - Feature - Traders Utilizing Exchanges More than Ever
World Grain - June 2015 - 107
World Grain - June 2015 - 108
World Grain - June 2015 - 109
World Grain - June 2015 - 110
World Grain - June 2015 - 111
World Grain - June 2015 - 112
World Grain - June 2015 - 113
World Grain - June 2015 - Supplier News
World Grain - June 2015 - 115
World Grain - June 2015 - 116
World Grain - June 2015 - 117
World Grain - June 2015 - Product Showcase
World Grain - June 2015 - 119
World Grain - June 2015 - 120
World Grain - June 2015 - World Grain Archive
World Grain - June 2015 - Advertiser Index
World Grain - June 2015 - 123
World Grain - June 2015 - 124
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http://digital.world-grain.com/sosland/wg/2005_09_01
http://digital.world-grain.com/sosland/wg/2005_08_01
http://digital.world-grain.com/sosland/wg/2005_07_01
http://digital.world-grain.com/sosland/wg/2005_06_01
http://digital.world-grain.com/sosland/wg/2005_05_01
http://digital.world-grain.com/sosland/wg/2005_04_01
http://digital.world-grain.com/sosland/wg/2005_03_01
http://digital.world-grain.com/sosland/wg/2005_02_01
http://digital.world-grain.com/sosland/wg/2005_01_01
http://digital.world-grain.com/sosland/wg/2004_12_01
http://digital.world-grain.com/sosland/wg/2004_11_01
http://digital.world-grain.com/sosland/wg/2004_10_02
http://digital.world-grain.com/sosland/wg/2004_10_02
http://digital.world-grain.com/sosland/wg/2004_10_01
http://digital.world-grain.com/sosland/wg/2004_09_01
http://digital.world-grain.com/sosland/wg/2004_08_01
https://www.nxtbookmedia.com