Wild Blueberry - 2

A Super
Fruit with a
Super Taste
Wild blueberries are genetically
diverse, consisting of thousands
of different naturally occurring
varietal clones. This mix gives wild
blueberries their unique, complex
flavors. This intense, sweet-tart
taste is extraordinary and can't be
duplicated through cultivation of a
single variety.
While smaller than ordinary
blueberries, wild blueberries give
you more than twice the number
of berries per cup compared with
cultivated blueberries and 25%
more cups per pound. For bakers,
that means that your baked goods
have more berries in every bite,
giving each muffin, scone, or pie
extra flavor.
They also have a higher skin to
pulp ratio. More skin and less water
equal more antioxidant-rich pigment

- and a better freezing blueberry.
That makes a huge difference for
product developers and other
foodservice providers looking for
cost-effective ingredients.
In order to preserve their flavor
and quality, wild blueberries are
sorted, cleaned, and frozen within 24
hours of harvest using state-of-the-art
technology. Thanks to this efficient
process, wild blueberries are able to
maintain their more intense, sweet and
tangy taste.
Because wild blueberries are
available year-round, customers
can buy them in a wide variety of
forms. Whether fresh, frozen, canned,
jarred, dried, concentrated, puréed,
powdered, and or extruded, these
little berries are a versatile inclusion
in any number of products enjoyed
by consumers.

A LEADER IN TOTAL
ANTIOXIDANT CAPACITY
WILD BLUEBERRIES
CRANBERRIES
BLACKBERRIES
RASPBERRIES
REG. BLUEBERRIES
POMEGRANATE
STRAWBERRIES
ORAC OF SELECTED FOODS,
USDA-ARS, MAY 2010

Wild blueberries add value to brands and foodservice providers.
In a recent study, consumers were shown images from 5 menu and
11 packaged goods categories that would commonly use blueberries
as an ingredient and were asked a series of questions. The results
revealed more positive reactions for calling out wild blueberries.
- Higher Purchase Likelihood: Up to 70% more likely to buy
- Greater Purchase Volume: Up to 73% would buy more
- Price Premium: Up to 64% would pay more
- Taste: 85% of consumers believe smoothies made with wild
blueberries vs. blueberries will taste better
- Health: 81% believe wild blueberry smoothies would be healthier
- Sustainability: 77% believe smoothies made with wild blueberries
vs. blueberries will better support sustainability
Source: Cited from Power of Wild Research, Portland Marketing Analytics, 2015
and 2017. US Quantitative Consumer Habit & Attitude Research Studies.



Table of Contents for the Digital Edition of Wild Blueberry

Wild Blueberry - 1
Wild Blueberry - 2
Wild Blueberry - 3
Wild Blueberry - 4
Wild Blueberry - 5
https://www.nxtbook.com/sosland/wildblueberry/2018_06_01
https://www.nxtbookmedia.com