Our industry 2014 - (Page 45)

  Crops in focus  03     45   Vegetables   Around 75% of the 1 billion tons of global vegetable production takes place   in Asia and over 60% of global production is consumed by 3 countries: China,  India and the United States.   The vegetables market is divided into 6   main crop groupings and 17 major crops: Solanaceae China India Rest of Asia Europe Africa United States Central & South America 52% 10% 15% 9% 7% 3% 4% Source: FAO Cabbage, cauliflower, broccoli Lettuce, spinach Large seed vegetables 70% 30% Onion, carrot Brassica ~1 billion tons Melon, watermelon,   cucumber, squash Leafy US$ ~600 billion Fresh Processed Cucurbit Global production volume Tomato, pepper, eggplant Root & bulb Production value Beans, peas, sweet corn Input value ~US$16   billion, production value  ~US$   00 billion 6 The input value (crop protection, seeds, fertilizer) to the crop represents around  3% of the ~US$ 600 billion production value of which around US$ 4.5 billion  relates to seeds. Global vegetables seeds market by crop group US$ 4.5 bn Solanaceae Cucurbit Root & bulb Brassica Leafy Large seed vegetables 38% 17% 19% 11% 5% 9% Source: Syngenta analysis Key demand drivers for vegetables are population growth, GDP evolution,  evolving customer preference for fresh produce and a willingness in developed  markets to pay a premium for different appearance, taste or color. Given these  drivers, the largest future growth market is expected to be Asia. There is a significant difference both in tastes and production methods in the  emerging and developed markets. Emerging markets tend to be dominated by  small growers focusing on individual products and supplying small, local market  places. On the opposite side are the developed markets where vegetables  production is well established and reliable suppliers and growers are essential,  as are efficient supply chains. Consumer and retailer needs play an important  part in shaping the product offerings in the developed markets. Understanding customer needs is critical, and the value chain and customer  requirements are complex. Customers from a grower's perspective include  traders, retailers and end consumers, each having their own requirements all   of which ultimately must be delivered by the grower.  The cost of seeds for  some high value tomato  varieties can be more  than double the cost of  the equivalent weight   in gold 

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Our industry 2014

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