Our industry 2014 - (Page 49)

  Crops in focus  03     49   Specialty crops   Specialty crops represent a collection of more than 40 diverse crops spanning  the major fruit crops, potatoes and cotton, as well as plantation crops   such as coffee and cocoa. Specialty crops are grown throughout the year in all  regions and have a total farmgate value in excess of US$ 500 billion. There   are significant yield differences in many of these crops, depending on where   and how they are grown, agronomic practices and degree of technification.   Five major crops   represent ~ 45% of the  total farmgate value Specialty crops farmgate value US$ ~500 billion Citrus and pome Potato Grape Plantation Cotton Other crops US$70 billion US$55 billion US$40 billion US$40 billion US$30 billion US$270 billion Source: Syngenta analysis All regions have a diverse range of specialty crops specific to the agronomic  conditions within that region: Europe Grape, potato, citrus, pome North America Cotton, citrus, banana, coffee Asia Pacific Potatoes are the third largest food crop after  rice and wheat  Potato, cotton, citrus, pome Latin America China is the largest   producer of cotton, most  of it used domestically.  The United States is the  largest exporter Potato, cotton, pome Specialty crops encompass a multitude of end uses, from high value niche  segment consumables such as chocolate and wine, through to broader  segment end uses including textiles, tires and cooking oil. The key food crops within specialty crops have many similar characteristics   to vegetables in terms of demand drivers and grower challenges. Like  vegetables, a significant proportion of the market exists in Asia Pacific and   as such many crops will experience above-average demand growth linked to   GDP advancement and the subsequent increased desire for more variety   of fresh produce. In developed markets the need for shelf life, quality and  convenience means consumers are willing to pay significant premia for   high-quality produce. One of the largest challenges facing specialty crops is the availability of labor.  With high levels of production taking place in emerging markets, increasing levels  of urbanization make it hard to attract labor into this sector thereby accelerating  the need for technology advancement in crop management programs. Potatoes produce two  times more calories per  liter of water than rice   

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Our industry 2014

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