Our industry 2014 - (Page 69)

  Lawn and Garden  05       69   Market overview     The lawn and garden industry consists of three main agronomic sectors:  genetics, controls and growing media. The market is divided between two  major customer groups: professionals and consumers. Lawn and Garden market 2013 US$ 65 billion US$ billion US$ 5.9 billion Consumer Consumer Professional US$ 65 billion US$ 5.9 billion Genetics* Controls, Growing media (incl. fertilizer) Professional 72% 28% Controls Turf and Landscape Genetics** 46% 43% 12% (Source: Euromonitor) * Genetics includes cut flowers, garden flowers and shrubs ** Includes bedding, indoor plants (excluding trees, shrubs, seeds, bulbs and cut flowers)   Flowers, home and garden solutions   The consumer lawn and garden market consists of end-user consumable   products for growing gardens and protecting homes and gardens from pests.  The market size of US$ 43 billion is larger than some common retail industries  such as laundry or hair care. Gardening products are used to decorate, maintain  or protect lawns, gardens, patios, pathways and other outside areas. Among   the offerings are plants and seeds, plant protection and nutrition products as  well as growing media. More than 80% of gardening products are sold through  garden centers and hardware/home-improvement stores. Home pest products  are used to protect homes from insects and rodents. Over 60% of home pest  products are sold through grocery retailers.   It is estimated that   the average United States    consumer spends   around US$ 350 per year  on lawn and garden supplies   Professional market and products   The professional market can be characterized by three main segments -   ornamental growers, turf and landscape and professional pest management  businesses. Consumer spending is the overall driver of market size. Substantial  consolidation and professionalization of professional ornamental growers is  affecting the market structure and is mainly being driven by the big box flower  retailers. Similar structural changes have also been seen in the golf course  industry where multi-course organizations now manage multiple golf courses  worldwide. Professional pest management is a growing market segment driven  by consumer desire to control pests in urban and rural spaces.    

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Our industry 2014

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