Syngenta Thrive - 2Q/2013 - 2

Contents · 2Q/2013

The Path of Least
Resistance
Learn how to manage
emerging resistance issues
with weeds, insects
and diseases.
By Darcy Maulsby

Fair Standards
A close look reveals the need
for reasonable, sciencebased criteria in judging risk.
By Jeff Altheide

1 | WELCOME
Science at Work
By Tim Pastoor

Is there a story you think should be in Thrive? Do you
have a question or concern? We’d love to hear from you.
Contact us at thrive@syngenta.com.

2 | WHAT’S IN STORE
Great Performers
Discover new
technologies, updates
and the latest news.

Thrive is produced quarterly for a nationwide agricultural
audience. Its purposes are to update readers on
Syngenta products, services and solutions, and to
provide them with the information they need to succeed
in today’s complex marketplace.

6 | BEST PRACTICES
Top Guns

ON THE COVER Three soybean seedlings, wet with rain, emerge from rich,
dark soil in Iowa. Photo: AGStockUSA/Scott Sinklier

By Mary Gordon

THIS PAGE Soybeans gets off to a strong start in a ﬁeld near
Hinckley, Ill. Photo: AgStockUSA

8 | ASK THE EXPERTS
Social Studies
Interview by Tina Allen

Nurturing Nature
Trials and results from the
2012 harvest show fungicides
can help preserve yields
during dry weather conditions.
By Susan Fisher

22 | KNOW-HOW
Rules of the Game
By Suzanne Bopp

24 | RIPPLE EFFECT
Seeds of Hope
By Lynn Grooms

SYNGENTA NORTH Thrive Communications Manager Wendell Calhoun; Thrive Creative Design Lead Nathan Hufﬁnes
AMERICA REGION Editorial Board: Senior Manager, External Communications Ann Bryan, APR; Head, U.S. Customer Marketing and Services
www.syngenta.com Dan Burdett; Head, Product Management and Business Planning Travis Dickinson; Head, Cereals Norm Dreger; Head, Water
Optimization David Elser; Head, U.S. Sales Corey Huck; Head, Vegetables Scott Langkamp; Lead, Community Engagement
Shelley Olds; Head, Marketing Services Greg Peters; Head, Field Force Excellence and Training Jeff Taber
PACE Editor Mark Caskie; Contributing Editor Kelly Thore; Copy Editor Mike Mills; Art Directors Letizia Albamonte, Larry Williams;
www.paceco.com Account Supervisor Kim Martin; Senior Production Artist Vickie McClintock; Senior Production Director David Brown; Production Manager
Laura Archer; Editorial Inquiries 1301 Carolina Street, Greensboro, NC 27401; 336-378-6065, fax: 336-378-8272; tmagazine@paceco.com;
Senior Vice President, Custom Content Jacqueline Hughes Ponzoni; President Craig Waller;
Chief Executive Ofﬁcer and Chairman Bonnie McElveen-Hunter
GIBBS & SOELL Manager, Editorial Services Susan Fisher; Account Supervisor Tina Allen; Senior Account Executive Zack May
www.gibbs-soell.com
FIND SYNGENTA AT

RESOURCE DIRECTORY

PHOTO (OPPOSITE PAGE): ALEX MANESS

Syngenta Thrive - 2Q/2013

Table of Contents for the Digital Edition of Syngenta Thrive - 2Q/2013