Syngenta Thrive - 2Q/2013 - 2
Contents · 2Q/2013
The Path of Least
Learn how to manage
emerging resistance issues
with weeds, insects
By Darcy Maulsby
A close look reveals the need
for reasonable, sciencebased criteria in judging risk.
By Jeff Altheide
1 | WELCOME
Science at Work
By Tim Pastoor
Is there a story you think should be in Thrive? Do you
have a question or concern? We’d love to hear from you.
Contact us at firstname.lastname@example.org.
2 | WHAT’S IN STORE
and the latest news.
Thrive is produced quarterly for a nationwide agricultural
audience. Its purposes are to update readers on
Syngenta products, services and solutions, and to
provide them with the information they need to succeed
in today’s complex marketplace.
6 | BEST PRACTICES
ON THE COVER Three soybean seedlings, wet with rain, emerge from rich,
dark soil in Iowa. Photo: AGStockUSA/Scott Sinklier
By Mary Gordon
THIS PAGE Soybeans gets off to a strong start in a ﬁeld near
Hinckley, Ill. Photo: AgStockUSA
8 | ASK THE EXPERTS
Interview by Tina Allen
Trials and results from the
2012 harvest show fungicides
can help preserve yields
during dry weather conditions.
By Susan Fisher
22 | KNOW-HOW
Rules of the Game
By Suzanne Bopp
24 | RIPPLE EFFECT
Seeds of Hope
By Lynn Grooms
SYNGENTA NORTH Thrive Communications Manager Wendell Calhoun; Thrive Creative Design Lead Nathan Hufﬁnes
AMERICA REGION Editorial Board: Senior Manager, External Communications Ann Bryan, APR; Head, U.S. Customer Marketing and Services
www.syngenta.com Dan Burdett; Head, Product Management and Business Planning Travis Dickinson; Head, Cereals Norm Dreger; Head, Water
Optimization David Elser; Head, U.S. Sales Corey Huck; Head, Vegetables Scott Langkamp; Lead, Community Engagement
Shelley Olds; Head, Marketing Services Greg Peters; Head, Field Force Excellence and Training Jeff Taber
PACE Editor Mark Caskie; Contributing Editor Kelly Thore; Copy Editor Mike Mills; Art Directors Letizia Albamonte, Larry Williams;
www.paceco.com Account Supervisor Kim Martin; Senior Production Artist Vickie McClintock; Senior Production Director David Brown; Production Manager
Laura Archer; Editorial Inquiries 1301 Carolina Street, Greensboro, NC 27401; 336-378-6065, fax: 336-378-8272; email@example.com;
Senior Vice President, Custom Content Jacqueline Hughes Ponzoni; President Craig Waller;
Chief Executive Ofﬁcer and Chairman Bonnie McElveen-Hunter
GIBBS & SOELL Manager, Editorial Services Susan Fisher; Account Supervisor Tina Allen; Senior Account Executive Zack May
FIND SYNGENTA AT
PHOTO (OPPOSITE PAGE): ALEX MANESS
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