Hawaii Hospitality January/February 2015 - (Page 26)
Aloha
AMBASSADORS
Hospitality hosts share Waikiki with the world
BY PRISCILLA PÉREZ BILLIG
T
he moment Will rides onto
Waikiki's Beach Walk he's mobbed
by a family from Australia. Well
over six feet tall, riding a Fuji 8-speed
police bicycle and wearing a black
helmet, belted radio and a lime green
polo shirt tucked neatly into black
shorts, he is hard to miss.
His new Australian friends gathered
around him and, like so many others,
ask for directions and a group shot.
Will-his full name is Leonard
Williams-happily obliges. He is one
of about a dozen Aloha Ambassadors,
ranging in age from 23 to 74 years,
who walk or bicycle Waikiki offering
hospitality and safety services daily from
10 a.m. to 11 p.m.
"I love it," says Williams, a retired
military officer and an Aloha Ambassador
for more than six years. "It's so much
fun. My favorite thing is to interact with
different cultures on a day-to-day basis.
I never had that opportunity being from
Mobile, Alabama.
"To me this is the real melting pot
and because of this job I can speak a
little Chinese, a little Japanese, a little
Korean. So I'm able to help all these
people from all over the world."
Spanning nearly 3.5 square
miles from Kapahulu Avenue to
the Kalakaua Bridge, Waikiki hosts
approximately 20,000 residents and
employs more than 40,000 workers,
40.8 percent of all jobs in the state.
This international destination attracts
up to 72,000 visitors on any given day
and generates $7.2 billion annually
in visitor industry expenditures-44
percent of the state's total.
Fees, in the form of tax assessments
on commercial property owners in
the Waikiki Special District, fund the
nonprofit Waikiki Business Improvement
District Association which operates the
Aloha Ambassadors program. WBIDA's
mission is to enhance the quality of life
in Waikiki by helping to provide a safe
26
Hawaii Hospitality January/February 2015
■
and hospitable experience for visitors
and residents.
Launching its Hospitality Program
in 2007, WBIDA retained the services
of mainland-based Block by Block,
which specializes in providing services
for business improvement districts
throughout the country. With its motto,
"hire for personality and train for
skills," Block by Block hires Aloha
Ambassadors and operates the program.
"The Aloha Ambassador program
was created to serve as hosts of Waikiki
each day, providing information,
Robert Graves
assistance and aloha to everyone they
encounter, while also being alert to
safety and security issues," says Brandon
Barbour, WBIDA operations manager.
"When searching for prospective Aloha
Ambassadors, Block by Block looks
for people that embody the aloha
spirit and can serve as responsible
hosts in Waikiki. Aloha Ambassadors
provide safety updates and answer
questions regarding weather and water
conditions-an increasingly important
safety function as many visitors are not
familiar with our ocean."
The Aloha Ambassadors work closely
with the Honolulu Police Department
to ensure that Waikiki remains a safe
destination, both day and night, and to
provide any relevant safety and security
updates to visitors. Additionally, the
Aloha Ambassadors have a stationary
position equipped with a map and
located outside the Waikiki Police
Substation. From this spot Aloha
Ambassadors, like Lani Ni'ihau, help
visitors orient themselves on the map
and provide general hospitality services.
Robert Graves serves as manager,
trainer and mentor to the Aloha
Ambassadors. He trains Aloha
Ambassador team leads and those who
specialize in safety, such as Williams, in
CPR, AED and First Aid.
"They have to go through additional
training, written exams, obstacle
courses and prove they're able to
maneuver a bicycle safely through traffic
following the rules and regulations of
the city," Graves says. "They become
certified and, if needed, step in until an
ambulance, police or fire department
can intervene."
Graves is quick to point out that
the Aloha Ambassadors are not police
and do not deal with criminal activity
directly. He adds, "We are, a lot of the
time, the eyes and ears for the HPD
on the streets. With the homeless, we
provide them with information about
current laws and how to get help."
Williams, who Barbour calls "one of
our longest tenured, most outgoing and
best ambassadors," says the worst he has
seen in Waikiki was a couple in a domestic
dispute that lead to a physical altercation.
"Sometimes our guests feel they're
in a Las Vegas environment and we
sometimes see them having a drink on
the street," Williams says. "So we let
them know that our job is not just to
inform people of all the great events and
places on the Island but also about the
laws of the state."
Continued on Page 29
Table of Contents for the Digital Edition of Hawaii Hospitality January/February 2015
Women & Their Power
HLTA’s Culinary Gala
HRA for the Holidays
Gun Tourism
When Visitors Get Sick
Luxury Limo Services
Na Poe Paahana Awards
Tips from Engineers
Women in Lodging
Aloha Ambassadors
News Briefs
Talk Story
At the Table
Hawaii Hospitality January/February 2015
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