ASAE & The Center - Springtime Brochure - (Page 12) E pR GR O pR -c o E Nf N RE S M A cE pRE-cONFERENcE pROGRAMS buSinESS Of MEEtingS (boM) cErtificatE PrOgraM ApRIl 1–2, HEld AT 1575 I ST NW, WASHINGToN, dc separate registration fee is required M Sign up for bo E and get a FRE gistration! Springtime re ited! . Space is Lim Register Now Want a competitive edge? Curious about new business models? Then this program is for you. Below are four dynamic courses that will make you more confident and prepared to claim a seat at the strategic table of your organization. We’ll arm you with powerful intel to demonstrate how Meetings Management is part of a successful business strategy. cHooSE FRoM TWo GREAT SESSIoNS: lEadErShiP & cOMMunicatiOn MEEtingS and ExPOSitiOnS ExcEllEncE ter.org/ www.asaecen etings businessofme 3 or 888.950.272 0 (in 202.371.094 C) Washington, D Develop leadership skills to build and empower successful project teams; communicate ideas effectively; build group dynamics to achieve common goals; sharpen your presentation and listening skills. Interpret current trends and new competencies in the meetings industry develop risk management processes; evaluate strategies and innovations in exhibition management; compare international site selection processes and cultural differences. A special thank you to our Strategic Partner, Canadian Tourism cEM lEarning PrOgraMS presented by iaEE (international association for Exhibitions and Events) ApRIl 2 separate registration fee is required attEndancE PrOMOtiOn Everyone needs to market and promote their exhibitions to boost interest and attendance. In this program, you’ll learn how exhibitions fit into the overall marketing mix. There will be an emphasis on identifying the key elements that determine how an exhibition is positioned in the marketplace. We’ll show you how to develop, expand, and maintain a target market. Plus we will cover budgeting, writing objectives, and identifying the various media that may be used in promotion. EVEnt OPEratiOnS In this course, you’ll learn the definitions and uses of four management functions: planning, organizing, directing, and controlling. You’ll also gain knowledge on how to compile an event book, develop a checklist of items to be placed on the agenda for a pre-event meeting, and identify the security requirements needed. SElling Exhibit SPacE Understanding how to plan and develop an exhibition, from step one to the post-event critique, is essential in exhibition management. 12 Attracting relevant exhibitors is key to boosting attendance at your meeting. So, selling exhibit space is probably the most important element in your marketing plan. This program will provide tools to develop a sales plan, with accompanying goals and strategies that will serve as a guide throughout the process. http://www.asaecenter.org/businessofmeetings
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.