CTIA - Wireless IT & Entertainment 2008 - September 9-12 - (Page 7)

TRACK KEY: Educational Sessions Day One 1:00 1:15 8 2:30 Mobile Enterprise The Business of Mobile Entertainment Mobile Web 2.0 Marketing— The Mobile Channel Policy Outlook 1:30 1:45 2:00 2:15 2:45 3:00 3:15 3:30 3:45 4:00 4:15 4:30 4:45 5:00 5:15 Utilizing Mobile Broadband – investing for the Future launching Mobile tv – Creating Compelling User Experiences While Maximizing profits Mobile Web 2.0 – the Carrier perspective Mobile Marketing & advertising Metrics: Establishing Meaningful Benchmarks & Kpi’s lBS in Enterprise – Enabling productivity all U Can Eat – the Future of Mobile Content? Field Service Management – talking to the Employees with Wireless Data paid vs. User generated Content Mobile Social Networks Mobile Marketing Ecosystem: What Carriers Want? plenary – Wireless industry policy Hot topics Mobile Marketing Ecosystem: What Brands Want? legal issues: Keeping the good from Becoming the Enemy of the perfect State Forum – Wireless Broadband Day Two 1:00 1:15 1:30 1:45 2:00 2:15 2:30 2:45 3:00 3:15 3:30 3:45 4:00 4:15 4:30 4:45 5:00 5:15 Handset Capabilities – What’s Next? Mobile video – Community interaction with Clips Mobile payments – From Retail Card-Based payments to transactions via Mobile Devices mCommerce: Device, application, or technology? Enterprise Mobile Security Multi-player games: a Natural for Mobile? vaRs: the Need to Know Session for Selling Wireless the Changing Demographics of Untapped Market Segments location Based Services Consumers, Mobile Devices, and lBS – Defining the Marketing Zen Moment New technologies and Wireless Network Evolution Monitoring off-portal Content: Establishing the virtuous Cycle accelerating Mobile Use: Upsetting the Mobile paradigm Market Realities The following is just a small sampling of the companies that have applied to speak at the CTIA Educational Sessions: Amazon CBS Cisco Facebook Fox Google IBM MTV Networks Nokia Nortel Palm QUALCOMM Research In Motion Samsung Sega Sony Pictures Virgin Mobile Warner Music Group Go to www.ctia.org/wirelessIT for speaker updates and panel assignments! http://www.wirelessit.com/info/ed_sessions.cfm http://www.ctia.org/wirelessIT

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CTIA - Wireless IT & Entertainment 2008 - September 9-12

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