Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - (Page 31) ULTIMATE PASS SESSIONS CES KNOWLEDGE TRACKS IA12 PODCASTING AS A MARKETING TOOL: BEST PRACTICES FOR DELIVERING YOUR MESSAGE AS ENTERTAINMENT 1:30- 2:30 p.m. Tuesday, January 8 The Venetian, Lando 4201 Veterans of podcasting and new media discuss how your company can best use online audio and video podcasting to deliver marketing messages directly to your target audience. Each speaker will present case studies on successes and failures to help you develop a winning corporate podcast or improve your current cast. Moderator: Tim Bourquin, Founder and CEO, Podcast and New Media Expo Panelists: Paul Colligan, CEO, Colligan.com, Author of The Business Podcasting Bible Michael Geoghegan, Founder and CEO, GigaVox Media Inc., Co-Author of The Business Podcasting Book IA14 PERSPECTIVE ON THE U.S. TRADE FREE POLICY AGENDA 3– 4 p.m. Tuesday, January 8 LVCC, North Hall, N260 Please join special guest Ambassador Susan C. Schwab, cabinet member and chief trade negotiator, as she discusses the status of Free Trade agreements; the administration’s proactive approach to trade policy; expanding our trade negotiating capacity; enhancing cooperation with trade partners; and deepening and strengthening regional and economic trade relationships. Presenter: Ambassador Susan C. Schwab, United States Trade Representative IA13 SUSTAINABILITY 101: HOW CE INDUSTRY FREE LEADERS ARE SETTING AN EXAMPLE IN ENVIRONMENTAL STEWARDSHIP 10– 11 a.m. Tuesday, January 8 LVCC, North Hall, N262 Learn how CE industry leaders address product life cycle, from greener product design and energy efficiency to recycling. This session, hosted by EPA, also highlights the work of companies successfully creating programs for consumers to donate or recycle technology products so hazardous materials do not end up in landfills. Presenter: The Honorable Stephen L. Johnson, Administrator, U.S. Environmental Protection Agency (invited) Visit www.CESweb.org/conferences for current program updates. 31 www.CESweb.org/conferences
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