Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - (Page 32) ULTIMATE PASS SESSIONS CES KNOWLEDGE TRACKS JUST THE FACTS: RESEARCH, REPORTS AND REVELATION JTF1 INTERNATIONAL CE OWNERSHIP AND MARKET POTENTIAL 10:30– 11:30 a.m. Monday, January 7 LVCC, North Hall, N260 The world is getting more closely connected every day. Understanding global trends is a must for any company seeking to maximize sales. This presentation focuses on understanding CE ownership and market potential of consumers from Brazil, Canada, China, India, Japan, Mexico, Russia and Turkey, with the United States as a benchmark. Presenter: Tim Herbert, Senior Director Market Research, Consumer Electronics Association BEFORE THE NEXT HUGE PRODUCT LAUNCH, THE NEXT MEDIA BLITZ, THE NEXT CRUSH OF CONSUMERS AT RETAILERS’ DOORS, THERE ARE YEARS OF RESEARCH AND DEVELOPMENT— CONSUMER AND PRODUCT—AND ANALYSES FROM EVERY ANGLE. TO SEE WHERE THE INDUSTRY IS HEADING, YOU NEED TO KNOW JTF2 THE BACKSTORY AND UNDERSTAND THE DATA THAT SUPPORTS A NEW DIRECTION. THESE COMPELLING SESSIONS BRING TOGETHER EXPERTS IN MARKET RESEARCH AND ANALYTICS WHO WILL SHARE INFORMATION, INSIGHTS AND CONCLUSIONS. FORECASTING THE CE INDUSTRY Noon – 1 p.m. Monday, January 7 LVCC, North Hall, N260 As JFK wisely pointed out, “those who look only to the past or present are certain to miss the future.” Nothing could be more apt for the CE industry. The lightning fast, hyper-competitive CE industry requires unparalleled research and analysis to understand current and future market trends. You will get that and more from CEA’s recently released 2011 industry forecast. Learn how CEA forecasts are developed and used. Take a look at using consumer intent to buy research as a forecasting tool. Get an analysis of CE growth trends as well as declines over the next five years. Presenter: Steve Koenig, Senior Manager, Industry Analysis, Consumer Electronics Association 32 PLEASE NOTE: CONFERENCE PROGRAM INFORMATION IS CURRENT AS OF NOVEMBER 19, 2007
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