Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - (Page 35) ULTIMATE PASS SESSIONS CES KNOWLEDGE TRACKS JTF10 LOCATION-BASED SERVICES AND WIRELESS COMMUNICATIONS, ADVERTISING AND MONETIZATION 1:30– 2:30 p.m. Wednesday, January 9 The Venetian, Lando 4204 The integration of Location-Based Services with social networking, rich media and user-generated content will create opportunities for wireless carriers and advertisers to reach a new mobile audience. Find out how this integration can generate easily monetized services and help deliver innovations in mobile wireless interaction and advertising. Presenter: Timothy Deal, Senior Analyst, Pike & Fischer JTF12 IT’S NOT EASY BEING “GREEN” 10:30– 11:30 a.m. Tuesday, January 8 LVCC, North Hall, N254 Are the threat of environmental pollution, global warming, and rising energy costs impacting how consumers view and use technology? eBrain Market Research presents its latest research on consumer attitudes and behavior regarding “green” technology by profiling Greenovators™ (environmental trend-setters) and detailing the pitfalls and opportunities in green-themed marketing. Presenters: Charles Colby, Chief Methodologist, eBrain Market Research Joe Bates, Vice President, eBrain Market Research JTF11 AN ADOLESCENT MARKET: UNDERSTANDING PORTABLE DEVICES FOR TEENS 3– 4 p.m. Wednesday, January 9 The Venetian, Lando 4204 What’s really driving teenage CE purchasing decisions— sharing online experiences or owning cool devices? Explore the impact of teen attitudes on social networking, messaging and media storage with Yankee Group. Jennifer Simpson reveals how manufacturers have responded to teens’ undisputed buying power and what’s ahead for this market. Presenter: Jennifer Simpson, Senior Analyst, Yankee Group Visit www.CESweb.org/conferences for current program updates. 35 www.CESweb.org/conferences
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