Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - (Page 36) ULTIMATE PASS SESSIONS CES KNOWLEDGE TRACKS SALES AND MARKETING SM1 THE POWER OF SOCIAL NETWORKING 10:30– 11:30 a.m. Tuesday, January 8 LVCC, North Hall, N256 The power of MySpace, Facebook and other social networking websites to move products is indisputable. How many CE products have been sold due to recommendations posted on sites like these? Learn just how powerful user hubs really are and how companies are creating partnerships to tap into the markets they represent. Moderator: Jonathan Askin, Principal, Askin Consulting Panelists: Jeanette Symons, CEO, Industrious Kid Brett Hurt, Founder and CEO, Bazaarvoice David Liu, Senior Vice President, AOL Portals, AOL Mike Spesier, Vice President of Community Products, Yahoo! Inc. Leonard Brody, CEO and Co-Founder, NowPublic.com FROM TEENAGE SOCIAL NETWORKERS TO BOOMERS EMBRACING LIFESTYLE-ENHANCING DEVICES, NICHE MARKETS ARE GROWING—AND GROWING MORE HIGHLY SPECIALIZED—BY THE MINUTE. MARKETERS AND RETAILERS NEED STRATEGIES THAT ADDRESS THESE NEW TARGETS AND THE CROSS-SELLING PRESENTED BY AN INCONCEIVABLY LARGE ARRAY OF PRODUCTS. THESE SESSIONS REVEAL HOW DEMOGRAPHY, TECHNOLOGY AND MARKETING INTERTWINE TO TAP NEW DISTRIBUTION CHANNELS AND CREATE NEW PARTNERSHIPS. 36 PLEASE NOTE: CONFERENCE PROGRAM INFORMATION IS CURRENT AS OF NOVEMBER 19, 2007 NowPublic.com
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