Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - (Page 37) ULTIMATE PASS SESSIONS CES KNOWLEDGE TRACKS SM2 MAKING ROOM FOR THE BOOM: CE FOR THE AGING CONSUMER 10:30– 11:30 a.m. Tuesday, January 8 The Venetian, Lando 4201 Baby boomers have a range of product needs—and the purchasing power to satisfy them. CE manufacturers are tapping those needs with healthcare electronics and easier-to-read devices. Learn about the many product innovations and novel marketing approaches— from in-store kiosks to specialized websites— designed for this lucrative, influential segment. Moderator: Susan Ayers Walker, Technology Journalist, AARP.ORG Panelists: Don Jones, Vice President, Qualcomm Arlene Harris, CEO and Co-founder, GreatCall Inc. Dave Whitlinger, Director of Healthcare Devices, Intel Derek Newell, President and CEO, Health Hero Network Carsten Trads, President, Clarity SM4 TRENDS IN RETAIL SALES TRAINING: FREE IMPROVING CE KNOWLEDGE AND SERVICE STANDARDS 1:30– 2:30 p.m. Tuesday, January 8 LVCC, South Hall, S113-S114 Knowledgeable, motivated retail associates have a positive influence on customers’ purchase decisions, satisfaction ratings and brand loyalty. Join this panel discussion for the latest cost-effective ways to develop, evaluate and improve associates’ CE knowledge and selling skills. Voice your needs, get questions answered, and shape the future of retail education! Moderator: Andrea Lipton, Director, Learning Development, Creative Channel Services Presenter: Andy Restivo, President, Creative Channel Services SM5 ISO THE NEXT BIG THING: AVOIDING THE PITFALLS IN CREATING BEST-SELLING PRODUCTS 3– 4 p.m. Monday, January 7 LVCC, North Hall N256 Some of the country’s most innovative thinkers address how to avoid the roadblocks in the quest for the next blockbuster product. Regarding innovation, what challenges do off-shore manufacturing centers present? How will non-CE companies use virtual reality to work toward a greener future? What helps keep the budget from derailing innovation? Get ready to address the challenges today's economic and business landscape offers. Moderator: Frank M. Tyneski, IDSA, Executive Director, IDSA Panelists: Michelle Swindell Berryman, IDSA, Principal/CEO, Echo Visualization, LLC Chris Hammond, IDSA, Design Project Manager, Kaleidoscope Thomas M. Dair, IDSA, President, Smart Design LLC Jean-Jacques L’Henaff, IDSA, Vice President, Industrial Design, Audiovox Electronics Corp. SM3 MOBILE TV: LOOKS GREAT. HOW DO YOU SELL IT? 10:30– 11:30 a.m. Wednesday, January 9 LVCC, North Hall, N253 How do you sell something that’s perceived as free? Niche market selling and on-demand delivery have demonstrated that consumers will pay for content—if you have the right offer. Discover the business models behind mobile television, and learn how the industry can sell in this new market. Moderator: Jon Healey, Editorial Writer, Los Angeles Times Panelists: Jon Vlassopulos, Vice President, Digital Media, Endemol USA Alain Blancquart, CEO, Streamezzo Mark Collins, Vice President, Consumer Data, AT&T Pawan Gandhi, Head, Mobile TV & Video Experiences, Multimedia Business Group, Asia Pacific, Nokia Visit www.CESweb.org/conferences for current program updates. 37 AARP.ORG www.CESweb.org/conferences
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