Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - (Page 40) ULTIMATE PASS SESSIONS CES KNOWLEDGE TRACKS WIRELESS RETAIL WIRELESS IS HOTTER THAN EVER, THANKS TO ITS POWERFUL CROSS-CATEGORY REACH AND CONSUMERS’ INSATIABLE DEMAND FOR PORTABLE DEVICES AND CONTENT. WITH FIERCE COMPETITION IN THE MARKETPLACE FOR SHARE-OF-WALLET, RETAILERS NEED NEW STRATEGIES FOR DEEPENING BUSINESS RELATIONSHIPS, A BETTER UNDERSTANDING OF RESEARCH-BASED TRENDS, AND FRESH APPROACHES TO ATTRACTING CONSUMERS. IF YOU’RE A WIRELESS RETAILER, THESE SESSIONS WILL CONNECT YOU TO ALL YOU NEED TO KNOW FOR A SUCCESSFUL ’08. WR1 THE NEW WIRELESS CERTIFICATION PROGRAM (WCP) AND THE CEA WIRELESS RETAILER TOOLKIT: WCD RESOURCES FOR WIRELESS RETAILERS 10:30– 11:30 a.m. Monday, January 7 LVCC, South Hall, S113-114 This session will showcase the new and improved WCP, as well as additional resources created just for wireless retailers by the CEA Wireless Communications Division. See demonstrations of how dealers and carriers can get the most out of these free training resources and how dealers have incorporated the WCP into their training regimens. Presenters: Mark Landiak, President and Owner, Corporate Dynamics Inc. Andrea Lipton, Director, Learning Development, Creative Channel Services (CCS) WR2 NAVIGATING THE WIRELESS DISTRIBUTION CHANNEL: A HOW-TO GUIDE FOR RETAILERS Noon – 1 p.m. Monday, January 7 LVCC, South Hall, S113-114 This session will lead you through the all-important steps of negotiating the deal and building relationships with carriers and master agents. Moderator: Rick Thomas, President, ReSource Panelists: Kevin Sinclair, President and CEO, Wireless Zone Mike Cost, President and COO, Brightstar Michael Misuraca, President, American Wireless Bryan Hartin, Vice President of Indirect Distribution, Sprint 40 PLEASE NOTE: CONFERENCE PROGRAM INFORMATION IS CURRENT AS OF NOVEMBER 19, 2007
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