Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - (Page 41) ULTIMATE PASS SESSIONS CES KNOWLEDGE TRACKS WR3 THE 2007 CEA WIRELESS PHONE DATA AND ENTERTAINMENT SERVICES STUDY: AN OVERVIEW WITH CEA MARKET RESEARCH 1:30– 2:30 p.m. Monday, January 7 LVCC, South Hall, S113-114 CEA Market Research conducted this study to help wireless retailers market and sell non-voice services to consumers. Learn to better understand consumer motivations for subscribing to data and entertainment services, how to motivate non-subscribers to subscribe, and how to develop profiles of and reach consumers interested in wireless phone services beyond voice. Presenter: Steve Koenig, Senior Manager, Industry Analysis, Consumer Electronics Association WR5 WIRELESS TRENDS AND TECHNOLOGIES DRIVING SALES AND PROFITS FOR RESELLERS 10:30– 11:30 a.m. Tuesday, January 8 LVCC, South Hall, S113-114 Make money with the three key trends in wireless and the product innovations coming with them: mobile data, imaging and music. Attendees will take away actionable strategies for increasing sales of features, high-end handsets and accessories, and preview exciting NEW revenue-growing products in each area. Presenter: Mark Landiak, President, Corporate Dynamics Inc. WR4 WINNING AT WIRELESS RETAIL 3– 4 p.m. Monday, January 7 LVCC, South Hall, S113-114 This discussion focuses on the most promising opportunities and pressing challenges that independent wireless retailers will face in 2008. Through specific, real-world examples, we’ll identify the latest trends and make realistic predictions. We’ll also discuss why the “Winning at Wireless Retail Survival Guide” is your key to success in retail. Moderator: Rick Thomas, President, ReSource Panelists: Dennis Reagan, President/Owner, North Pacific Cellular Gregg Wilkes, Vice President of Sales, Sling Media Loretta Bradshaw, Vice President of Business Development, The Branding Network Kristin Williams, Training Manager, Celluphone Inc. Sandra Dudley, Director Indirect Distribution, Sprint WR6 STRUCTURING YOUR SALES EFFORT FOR SUPERIOR RESULTS Noon – 1 p.m. Tuesday, January 8 LVCC, South Hall, S113-114 With the wireless environment changing and the number of competitors growing rapidly, it may be time to reevaluate your go-to-market strategy. This session will look at best practices from some of America’s most profitable wireless retailers and examine how they are driving up their sales even when store traffic is down. Presenter: Mark Landiak, President, Corporate Dynamics Inc. Visit www.CESweb.org/conferences for current program updates. 41 www.CESweb.org/conferences
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