Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - (Page 52) ULTIMATE PASS SESSIONS DIGITAL HOLLYWOOD DH20 PERSONALIZED TV: EXPLORING THE TRUE POWER OF IPTV Noon – 1 p.m. Wednesday, January 9 LVCC, North Hall, N261 Personalized TV will forever change consumer entertainment by replacing passive viewing with a completely interactive experience. With the integration of broadband and mobile technologies, consumers can touch base with family, enjoy HD programming, access, create and save information, and share it with others. Find out more about the huge step forward IPTV represents. Moderator: Jonathan Hurd, Director, Altman Vilandrie & Co. Panelists: Graham Kinahan, Senior Product Marketing Manager, AMD Guy Cherry, Chief Architect, Video System, C-COR Mark Weiss, Solutions Executive IPTV/Triple Play & Content Service, IBM Global Telecommunications Industry Martijn Lopes Cardozo, Senior Vice President, Corporate Development, TANDBERG Television Hemang Mehta, Product Management Director, Microsoft TV, Microsoft Corp. Roger Gregory, Marketing Director of the Telco and Operator group, BU Home, NXP Semiconductors Brian Caskey, Vice President of Worldwide Marketing, UTStarcom DH19 INTERNET VIDEO, ADVERTISING AND MARKETING: THE NEXT GENERATION OF CONSUMER REACH Noon – 1 p.m. Wednesday, January 9 LVCC, North Hall, N259 Internet video is a widely accepted alternative to traditional media, because it can appear on a PC, mobile device or TV. For marketers and advertisers, this emerging delivery system offers unlimited possibilities for more precise targeting to more elusive and selective consumers. Moderator: Scott Cohen, President, VideoAdGames Panelists: Aaron Radin, Senior Vice President of Sales & Business Development, Digital Media Group, CBS Television Stations Erick Hachenburg, CEO, Metacafe Daphne Kwon, CEO, ExpoTV Max Haot, CEO, Mogulus Jay Westlin, Vice President, Business Development & Marketing, Crave Online Doug McFarland, CEO, ScanScout 52 PLEASE NOTE: CONFERENCE PROGRAM INFORMATION IS CURRENT AS OF NOVEMBER 19, 2007
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