Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - (Page 56) ULTIMATE PASS SESSIONS CES GAME POWER CONFERENCE GP2 GAME POWER: ENTERTAINMENT AS FRANCHISE—AS GAMES CROSS OVER INTO MUSIC, TV, CABLE, MOVIE, MOBILE, ADVERTAINMENT AND CUSTOM BRANDED EXPERIENCE 11:30 a.m – 12:30 p.m. Sunday, January 6 LVCC, North Hall, N253 In the global entertainment environment, consumers expect the extension of a successful franchise. Games can enhance a movie or TV franchise and propel the next generation of electronics and merchandise. Explore strategies for protecting the brand and ensuring quality as it crosses over into multiple categories. Moderator: Matthew Ringel, President and CEO, Games Media Properties Panelists: Cody Alexander, Head of Video Games, William Morris Agency Bill Nielsen, Senior Director, Xbox LIVE, Microsoft Nicholas Longano, President and COO, Brash Entertainment Jon Goldman, Chairman and CEO, Foundation 9 Entertainment GP3 VIRTUAL WORLDS AND THE MASSIVELY MULTIPLAYER GAMING EXPLOSION: THE PC, THE CONSOLE AND MOBILE 1– 2 p.m. Sunday, January 6 LVCC, North Hall, N253 What are second lives? Will they ever be as real as the first? We’ll examine a broadband and mobile world that’s becoming a full-fledged digital society of friends and strangers immersed in an alternate reality. We’ll also discuss the striking similarities between virtual worlds and massively multiplayer games. Moderator: Paul Ledak, IBM Research Vice President Development, Digital Convergence Panelists: Dr. Lars Buttler, CEO, Trion World Network Bob Ferrari, Executive Director, Business Development & Sales, Turbine Inc. Ian McNaughton, Senior Product Manager, AMD Don L. Daglow, President and CEO, Stormfront Studios Inc. Steve Goldstein, Director Business Development, General Counsel, Flagship Studios Kris Alexander, Product Line Director, Akamai 56 PLEASE NOTE: CONFERENCE PROGRAM INFORMATION IS CURRENT AS OF NOVEMBER 19, 2007
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