Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - (Page 62) ULTIMATE PASS SESSIONS CES MOBILE ENTERTAINMENT ME8 MOBILE COMMERCE AND CONTENT: THE MOBILE WEB, OFF-DECK CONTENT, MOBILE SEARCH AND ADVERTISING OPTIONS 1:30– 2:30 p.m. Monday, January 7 LVCC, North Hall, N258 Hundreds of millions of consumers use mobile as their primary communication tool. The commercial potential is staggering. What new services are planned, who will deliver them, and how will revenue be generated and shared? Explore the evolution of expanding technology, content and revenue-based relationships in this massive market. Moderator: Jim Smith, Partner, Mohr, Davidow Venture Panelists: Thomas Burgess, CEO, Third Screen Media, Advertising.com Dan Monahan, Global Internet Segment Manager, Ultra Mobility Group, Intel Inc. Paul Palmieri, President and CEO, Milliennial Media Brian Johnson, Senior Vice President, Americas and Asia Pacific, mBlox Brian Dunphy, Senior Director and Head of Brands & Affinities, Qualcomm Internet Services ME9 THE MOBILE PLATFORM 2.0: ESTABLISHING THE PERSONALIZED VIDEO, MUSIC AND COMMUNICATIONS EXPERIENCE 3– 4 p.m. Monday, January 7 LVCC, North Hall, N258 The iPhone set a new standard for design and features, but is it set in stone? How will Mobile Platform 2.0 evolve? As an all-in-one device? Or is there a market for discreet features? What do consumers expect? Find out here. Moderator: Steve Bradbury, Vice President, Content Strategy & Business Affairs, GoTV Networks Panelists: David Thompson, Content Acquisition Manger, Music and Video/Mobile TV, Sony Ericsson Oliver Miao, General Manager, Centerscore Studio, Vivendi Games Mobile Larry Berkin, Senior Director Developer Ecosystem & Technology Acquisition, ACCESS Systems America Derek Handley, CEO, Hyperfactory Sharon Wienbar, Partner, Scale Venture Partners 62 PLEASE NOTE: CONFERENCE PROGRAM INFORMATION IS CURRENT AS OF NOVEMBER 19, 2007 Advertising.com
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