Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - (Page 65) ULTIMATE PASS SESSIONS CES REINVENTING ADVERTISING CONFERENCE RA3 ADVERTISING ACCOUNTABILITY: METRICS AND ANALYTICS AROUND VIDEO, SOCIAL MEDIA, P2P AND USER-GENERATED MEDIA 1– 2 p.m. Sunday, January 6 LVCC, North Hall, N261 New media requires new metrics. Learn more about the new technologies grabbing an ever-greater share of ad dollars, and deconstruct the new analytics that will help advertisers measure whether their media buys are paying off. Moderator: Lauren Cole, President, Lauren Cole Media Panelists: Debbie Solomon, Senior Partner, Research Director, MindShare Andy Nobbs, President and Managing Director, Teletrax Erin Hunter, Executive Vice President, comScore Inc. Mark Ghuneim, CEO, Wiredset Timothy R. Davis, Principal, Enterprise Risk Services, Deloitte & Touche LLP Will Hodgman, President and CEO, M:Metrics James Benton, Vice President of Sales, AdBrite RA4 CONTEXTUAL MEDIA AND ADVERTISING: TRANSFORMING AND REDEFINING THE RELATIONSHIP BETWEEN THE CONSUMER, ADVERTISING AND MEDIA PLATFORMS 2:30– 3:30 p.m. Sunday, January 6 LVCC, North Hall, N261 The world is becoming a contextual media and information experience. Consumers can tailor their viewing, listening and Web experience to suit their politics and preferences like never before. Explore the new, more highly personalized relationship between media, advertising, and the consumers who tune in. Moderator: Mark Renshaw, Digital Strategist, Leo Burnett/Arc Worldwide Panelists: Todd Krieger, Senior Vice President, Denuo Saul Berman, Global Lead Partner and Executive, IBM Global Business Services, Media & Entertainment Industry Suranga Chandratillake, CEO, blinkx Visit www.CESweb.org/conferences for current program updates. 65 http://www.CESweb.org/conferences
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.