Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - (Page 66) ULTIMATE PASS SESSIONS CES REINVENTING ADVERTISING CONFERENCE RA5 ADVERTISING AND TECHNOLOGY: GAMES, INTERACTIVE TV, CABLE, BROADBAND, UGM AND MOBILE—AD-INSERTION, ON-DEMAND AND BACK-END MANAGEMENT 4– 5 p.m. Sunday, January 6 LVCC, North Hall, N261 Advertising and branded information are being delivered by the widest range of next-generation media technology: broadband, mobile, IPTV, cable, games and interactive TV. Gain an understanding of the technologies behind ad insertion, ad serving and on-demand, and learn how back-end management technologies are fostering greater creativity and more options for advertisers. Moderator: Keith Kocho, Founder, Extend Media Panelists: Kevin Cohen, Senior Vice President, Strategic Planning, Turner Broadcasting System Inc. Matt Story, Director, Play, a division of Denuo Sean Bunner, Operating Vice President, Advanced Services, HSN Gordon Bellamy, Director, Business Development, Double Fusion Scott Ferris, Senior Vice President and General Manager, Publisher & Emerging Media, Atlas, a division of aQuantive Chet Kanojia, CEO, Navic Network RA6 ADVERTISING STRATEGIES IN THE DIVERSIFIED DIGITAL CULTURE: BROADBAND, CABLE, SATELLITE, GAMES, MOBILE AND SOCIAL NETWORKS 10:30– 11:30 a.m. Monday, January 7 LVCC, North Hall, N261 With a robust economy and increasing strength in all sectors of digital transmission, a tech-savvy advertising strategy must consider all the new media and delivery options. Learn how creative teams are experimenting and how strategic planners are developing more inclusive approaches to hit more precise targets. Moderator: Jeffrey A. Dachis, CEO and Senior Partner, Bond Art and Science Panelists: Jonathan Bond, CEO, Kirshenbaum, Bond & Partners David T. Cassaro, President, Advertising Sales, Comcast Networks Jeff Minsky, Director, Emerging Media Platforms, OMG NEXT Justin Townsend, CEO and co-founder, IGA Worldwide Jonathan Haber, Director, Innovations, Initiative West 66 PLEASE NOTE: CONFERENCE PROGRAM INFORMATION IS CURRENT AS OF NOVEMBER 19, 2007
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