Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - (Page 67)

ULTIMATE PASS SESSIONS CES REINVENTING ADVERTISING CONFERENCE RA7 REINVENTING ADVERTISING: BROADCAST VS. THE NEW PLATFORMS—VOD, PVR, BROADBAND AND MOBILE Noon – 1 p.m. Monday, January 7 LVCC, North Hall, N261 As new media platforms gain greater consumer acceptance, broadcast’s share of advertising revenues is eroding. In this complex media environment the relationships among advertising, branding, technology and consumers are shifting radically. What balance of power will emerge between broadcast and new media? Moderator: Todd Herman, General Manager, Global Media Strategy, MSN Media Network Panelists: Lori H. Schwartz, Senior Vice President, Director of Emerging Media, Interpublic Emerging Media Lab David J. Del Beccaro, President and CEO, Music Choice Andrew Ward, Vice President Strategic Alliances, Comcast Spotlight Tracey L. Scheppach, Senior Vice President/Video Innovations Director, Starcom USA Louis Gump, Vice President, Mobile, The Weather Channel Interactive Jeff Shultz, co-founder, CEO, CONCERT.TV Marc Ruxin, Senior Vice President, Director, Digital Strategy and Innovation, MCCANN Worldgroup RA8 THE FUTURE OF ENHANCED ADVERTISING: ADDRESSING BRANDS, MESSAGE, TECHNOLOGY, MEDIA AND ENTERTAINMENT 1:30– 2:30 p.m. Monday, January 7 LVCC, North Hall, N261 Technology has inspired a quantitative shift in the relationship between Hollywood and Madison Avenue. As entertainment boundaries disappear the technology industry is focusing on the fusion of marketing, entertainment and content. As consumers embrace new media, advertisers are developing new messages and forms. The impact on advertising will be seismic. Moderator: Michael Kassan, Principal, Media Link, LLC Panelists: Doug Scott, Senior Partner, Executive Director, Mather Productions Branded Content & Entertainment, Ogilvy & Mather Steve Ronson, Executive Vice President, Enterprises, A&E Television Networks Christoph Stadeler, CEO, MRM McCann Relationship Marketing GmbH Neil McGuiness, Vice President of Entertainment and Comedy, IMG Media Hamet Watt, CEO, NextMedium Joe DiNunzio, CEO, 42 Entertainment Eric Harber, President and COO, h i p c r i c k e t Visit www.CESweb.org/conferences for current program updates. 67 CONCERT.TV www.CESweb.org/conferences Table of Contents for the Digital Edition of Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008Table of ContentsConference Schedule-at-a-GlancePricingUltimate Pass Sessions CES KNOWLEDGE TRACKS DIGITAL HOLLYWOOD CES GAME POWER CONFERENCE CES MOBILE ENTERTAINMENT CES REINVENTING ADVERTISING CONFERENCECES Partner Programs BILLBOARD’S DIGITAL MUSIC LIVE! CES GOVERNMENT 2008 CONNECTIONS™ SUMMIT CONSUMER ELECTRONICS SUPPLY CHAIN ACADEMY CONSUMER ROBOTICS MARKET DEVELOPMENT PROGRAM IEEE:INTERNATIONAL CONFERENCE ON CONSUMER ELECTRONICS (ICCE) P2P MEDIA SUMMIT LV SMB CHANNEL BUSINESS DEVELOPMENT PROGRAM STORAGE VISIONS™ 2008 THE ANYWHERE CONSUMER EXPERIENCE SHOW THE CHALLENGES OF GOING GREEN THE SANDBOX SUMMIT:A PLAYDATE WITH TECHNOLOGYCES Installer Training CEA-COMPTIA DIGITAL HOME TECHNOLOGY INTEGRATOR+ (DHTI+)CERTIFICATION REVIEW WORKSHOP CES MOBILE ELECTRONICS INSTALLER BOOT CAMP ESPA CERTIFIED-EST (ELECTRONIC SYSTEMS TECHNICIAN) REVIEW COURSE THX HOME THEATER TRAINING:THX CERTIFIED TECHNICIAN IKeynotesIndustry InsidersSuperSessionsConsumer Electronics Association - The Art of Learning - Conference Brochure, 2008Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - (Page 1)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - (Page 2)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - (Page 3)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - (Page 4)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - Table of Contents (Page 5)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - Conference Schedule-at-a-Glance (Page 6)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - Conference Schedule-at-a-Glance (Page 7)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - Conference Schedule-at-a-Glance (Page 8)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - Conference Schedule-at-a-Glance (Page 9)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - Conference Schedule-at-a-Glance (Page 10)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - Conference Schedule-at-a-Glance (Page 11)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - Conference Schedule-at-a-Glance (Page 12)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - Conference Schedule-at-a-Glance (Page 13)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - Conference Schedule-at-a-Glance (Page 14)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - Conference Schedule-at-a-Glance (Page 15)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - Pricing (Page 16)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - Pricing (Page 17)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - Ultimate Pass Sessions (Page 18)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES KNOWLEDGE TRACKS (Page 19)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES KNOWLEDGE TRACKS (Page 20)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES KNOWLEDGE TRACKS (Page 21)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES KNOWLEDGE TRACKS (Page 22)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES KNOWLEDGE TRACKS (Page 23)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES KNOWLEDGE TRACKS (Page 24)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES KNOWLEDGE TRACKS (Page 25)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES KNOWLEDGE TRACKS (Page 26)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES KNOWLEDGE TRACKS (Page 27)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES KNOWLEDGE TRACKS (Page 28)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES KNOWLEDGE TRACKS (Page 29)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES KNOWLEDGE TRACKS (Page 30)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES KNOWLEDGE TRACKS (Page 31)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES KNOWLEDGE TRACKS (Page 32)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES KNOWLEDGE TRACKS (Page 33)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES KNOWLEDGE TRACKS (Page 34)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES KNOWLEDGE TRACKS (Page 35)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES KNOWLEDGE TRACKS (Page 36)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES KNOWLEDGE TRACKS (Page 37)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES KNOWLEDGE TRACKS (Page 38)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES KNOWLEDGE TRACKS (Page 39)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES KNOWLEDGE TRACKS (Page 40)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES KNOWLEDGE TRACKS (Page 41)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - DIGITAL HOLLYWOOD (Page 42)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - DIGITAL HOLLYWOOD (Page 43)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - DIGITAL HOLLYWOOD (Page 44)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - DIGITAL HOLLYWOOD (Page 45)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - DIGITAL HOLLYWOOD (Page 46)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - DIGITAL HOLLYWOOD (Page 47)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - DIGITAL HOLLYWOOD (Page 48)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - DIGITAL HOLLYWOOD (Page 49)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - DIGITAL HOLLYWOOD (Page 50)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - DIGITAL HOLLYWOOD (Page 51)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - DIGITAL HOLLYWOOD (Page 52)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - DIGITAL HOLLYWOOD (Page 53)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - DIGITAL HOLLYWOOD (Page 54)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES GAME POWER CONFERENCE (Page 55)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES GAME POWER CONFERENCE (Page 56)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES GAME POWER CONFERENCE (Page 57)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES MOBILE ENTERTAINMENT (Page 58)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES MOBILE ENTERTAINMENT (Page 59)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES MOBILE ENTERTAINMENT (Page 60)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES MOBILE ENTERTAINMENT (Page 61)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES MOBILE ENTERTAINMENT (Page 62)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES REINVENTING ADVERTISING CONFERENCE (Page 63)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES REINVENTING ADVERTISING CONFERENCE (Page 64)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES REINVENTING ADVERTISING CONFERENCE (Page 65)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES REINVENTING ADVERTISING CONFERENCE (Page 66)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES REINVENTING ADVERTISING CONFERENCE (Page 67)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES REINVENTING ADVERTISING CONFERENCE (Page 68)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES REINVENTING ADVERTISING CONFERENCE (Page 69)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES Partner Programs (Page 70)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - BILLBOARD’S DIGITAL MUSIC LIVE! (Page 71)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES GOVERNMENT 2008 (Page 72)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES GOVERNMENT 2008 (Page 73)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CONNECTIONS™ SUMMIT (Page 74)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CONNECTIONS™ SUMMIT (Page 75)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CONNECTIONS™ SUMMIT (Page 76)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CONSUMER ELECTRONICS SUPPLY CHAIN ACADEMY (Page 77)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CONSUMER ELECTRONICS SUPPLY CHAIN ACADEMY (Page 78)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CONSUMER ELECTRONICS SUPPLY CHAIN ACADEMY (Page 79)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CONSUMER ROBOTICS MARKET DEVELOPMENT PROGRAM (Page 80)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CONSUMER ROBOTICS MARKET DEVELOPMENT PROGRAM (Page 81)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - IEEE:INTERNATIONAL CONFERENCE ON CONSUMER ELECTRONICS (ICCE) (Page 82)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - IEEE:INTERNATIONAL CONFERENCE ON CONSUMER ELECTRONICS (ICCE) (Page 83)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - IEEE:INTERNATIONAL CONFERENCE ON CONSUMER ELECTRONICS (ICCE) (Page 84)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - P2P MEDIA SUMMIT LV (Page 85)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - P2P MEDIA SUMMIT LV (Page 86)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - P2P MEDIA SUMMIT LV (Page 87)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - SMB CHANNEL BUSINESS DEVELOPMENT PROGRAM (Page 88)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - SMB CHANNEL BUSINESS DEVELOPMENT PROGRAM (Page 89)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - SMB CHANNEL BUSINESS DEVELOPMENT PROGRAM (Page 90)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - STORAGE VISIONS™ 2008 (Page 91)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - THE ANYWHERE CONSUMER EXPERIENCE SHOW (Page 92)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - THE ANYWHERE CONSUMER EXPERIENCE SHOW (Page 93)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - THE CHALLENGES OF GOING GREEN (Page 94)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - THE CHALLENGES OF GOING GREEN (Page 95)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - THE CHALLENGES OF GOING GREEN (Page 96)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - THE SANDBOX SUMMIT:A PLAYDATE WITH TECHNOLOGY (Page 97)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - THE SANDBOX SUMMIT:A PLAYDATE WITH TECHNOLOGY (Page 98)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES Installer Training (Page 99)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES MOBILE ELECTRONICS INSTALLER BOOT CAMP (Page 100)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES MOBILE ELECTRONICS INSTALLER BOOT CAMP (Page 101)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - CES MOBILE ELECTRONICS INSTALLER BOOT CAMP (Page 102)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - THX HOME THEATER TRAINING:THX CERTIFIED TECHNICIAN I (Page 103)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - Keynotes (Page 104)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - Keynotes (Page 105)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - Keynotes (Page 106)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - Keynotes (Page 107)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - Keynotes (Page 108)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - Keynotes (Page 109)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - Industry Insiders (Page 110)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - Industry Insiders (Page 111)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - Industry Insiders (Page 112)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - Industry Insiders (Page 113)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - SuperSessions (Page 114)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - SuperSessions (Page 115)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - SuperSessions (Page 116)Consumer Electronics Association - The Art of Learning - Conference Brochure, 2008 - SuperSessions (Page 117)http://www.nxtbookMEDIA.com

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