Consumer Electronics Association - Conference Brochure, 2008 - (Page 31) ULTIMATE PASS SESSIONS CES KNOWLEDGE TRACKS JTF5 HOLIDAY HOT OR HOLIDAY HYPE? WILL IT CARRY OVER INTO 2008? 10:30– 11:30 a.m. Tuesday, January 8 The Venetian, Lando 4204 How did the 2007 holiday season unfold, and what’s likely in 2008? Leveraging CEA’s MARA Shipment Tracking Program and NPD’s weekly point-of-sale data, industry experts examine how the CE industry anticipated last year’s holiday season, what actually materialized, and what that means for the hottest selling season of the year. Presenters: Shawn DuBravac, CFA, Economist, Consumer Electronics Association Stephen Baker, Vice President, Industry Analysis, The NPD Group JTF7 MORE FOR MORE: THE IMPACT OF MULTIFUNCTIONALITY ON THE DIGITAL CONSUMER 1:30– 2:30 p.m. Tuesday, January 8 The Venetian, Lando 4204 Is hardware multifunctionality a cheap add-on, a threat or an opportunity? Digital functions are a question of sourcing, but the implications for marketers will require a complete rethinking of convergence and “category management” of usage domains. Using global data, GfK draws the likely picture of tomorrow’s digital markets. Presenter: Claude Floch, Marketing Director, GfK Marketing Services JTF8 ENTERTAINMENT DELIVERY TO THE HOME: WHAT’S FICTION AND WHAT’S FACT? 3– 4 p.m. Tuesday, January 8 The Venetian, Lando 4204 This presentation will review in detail the factors that affect the many digital and physical delivery options for home entertainment, including individual service offerings, digital infrastructures, consumer preferences, content owners’ strategies and expected hardware and technology developments. Learn how these factors will impact the industry as a whole. Presenter: Jim Bottoms, President, Understanding & Solutions JTF6 THE CHANGING RETAIL LANDSCAPE: NEW CHANNELS, NEW CHALLENGES Noon – 1 p.m. Tuesday, January 8 The Venetian, Lando 4204 How are the dynamics of consumer technology channels changing? E-commerce is evolving and regional retailers are getting more sophisticated. How will these changes affect sales? Stephen Baker and Ross Rubin take a look across all the major channels and dive into regional data from NPD’s market-level information. Presenters: Stephen Baker, Vice President, Industry Analysis, The NPD Group Ross Rubin, Director, Industry Analysis, The NPD Group Visit www.CESweb.org/conferences for current program updates. 31 www.CESweb.org/conferences
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