Consumer Electronics Association - Conference Brochure, 2008 - (Page 32) ULTIMATE PASS SESSIONS CES KNOWLEDGE TRACKS JTF9 OPPORTUNITIES IN THE DIGITAL HEALTH MARKET Noon – 1 p.m. Wednesday, January 9 The Venetian, Lando 4204 Parks Associates estimates that the total U.S. digital home health market will grow at an average annual rate of 36 percent and turn into a $2.1 billion industry by 2010. How are chronic-disease monitoring and online messaging services driving this double-digit growth? Find out how higher demand is creating exciting business opportunities. Presenter: Harry Wang, Research Analyst, Parks Associates JTF11 AN ADOLESCENT MARKET: UNDERSTANDING PORTABLE DEVICES FOR TEENS 3– 4 p.m. Wednesday, January 9 The Venetian, Lando 4204 What’s really driving teenage CE purchasing decisions— sharing online experiences or owning cool devices? Explore the impact of teen attitudes on social networking, messaging and media storage with Yankee Group. Jennifer Simpson reveals how manufacturers have responded to teens’ undisputed buying power and what’s ahead for this market. Presenter: Jennifer Simpson, Senior Analyst, Yankee Group JTF10 LOCATION-BASED SERVICES AND WIRELESS COMMUNICATIONS, ADVERTISING AND MONETIZATION 1:30– 2:30 p.m. Wednesday, January 9 The Venetian, Lando 4204 The integration of Location-Based Services with social networking, rich media and user-generated content will create opportunities for wireless carriers and advertisers to reach a new mobile audience. Find out how this integration can generate easily monetized services and help deliver innovations in mobile wireless interaction and advertising. Presenter: Timothy Deal, Senior Analyst, Pike & Fischer JTF12 FOCUS ON THE “GREEN” CONSUMER 10:30– 11:30 a.m. Tuesday, January 8 LVCC, North Hall, N254 Will consumers reduce CE use to go green? eBrain Market Research presents its latest research on consumer attitudes and behavior and the implications for environmentally focused marketing and products. They’ll profile Greenovators™ (environmental trendsetters), the overlap between green concerns and consumer technology, and pitfalls and opportunities in green-themed marketing. 32 PLEASE NOTE: CONFERENCE PROGRAM INFORMATION IS CURRENT AS OF SEPTEMBER 27, 2007
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