Consumer Electronics Association - Conference Brochure, 2008 - (Page 33) ULTIMATE PASS SESSIONS CES KNOWLEDGE TRACKS SALES AND MARKETING FROM TEENAGE SOCIAL NETWORKERS TO BOOMERS EMBRACING LIFESTYLE-ENHANCING DEVICES, NICHE MARKETS ARE GROWING—AND GROWING MORE HIGHLY SPECIALIZED—BY THE MINUTE. MARKETERS AND RETAILERS NEED STRATEGIES THAT ADDRESS THESE NEW TARGETS AND THE CROSS-SELLING PRESENTED BY AN INCONCEIVABLY LARGE ARRAY OF PRODUCTS. THESE SESSIONS REVEAL HOW DEMOGRAPHY, TECHNOLOGY AND MARKETING INTERTWINE TO TAP NEW DISTRIBUTION CHANNELS AND CREATE NEW PARTNERSHIPS. SM1 THE POWER OF SOCIAL NETWORKING 10:30– 11:30 a.m. Tuesday, January 8 LVCC, North Hall, N256 The power of MySpace, Facebook and other social networking websites to move products is indisputable. How many digital cameras have been sold because of recommendations posted on Flickr? Learn just how powerful these user hubs really are and how companies are creating partnerships to tap into the markets they represent. Moderator: Jonathan Askin, Principal, Askin Consulting Panelists: Jeanette Symons, CEO, Industrious Kid Brett Hurt, Founder and CEO, Bazaarvoice 10:30– 11:30 a.m. Tuesday, January 8 The Venetian, Lando 4201 Baby boomers have a range of product needs—and the purchasing power to satisfy them. CE manufacturers are tapping those needs with healthcare electronics and easier-to-read devices. Learn about the many product innovations and novel marketing approaches— from in-store kiosks to specialized websites— designed for this lucrative, influential segment. Moderator: Susan Ayers Walker, Technology Journalist, AARP.ORG Panelists: Bryan Bergeron, Editor, Servo Magazine Don Jones, Vice President, Qualcomm SM3 MOBILE TV: LOOKS GREAT. HOW DO YOU SELL IT? 10:30– 11:30 a.m. Wednesday, January 9 LVCC, North Hall, N253 How do you sell something that’s perceived as free? Niche market selling and on-demand delivery have demonstrated that consumers will pay for content—if you have the right offer. Discover the business models behind mobile television, and learn how the industry can sell in this new market. Moderator: Jon Healey, Editorial Writer, Los Angeles Times SM4 TRENDS IN RETAIL SALES TRAINING: FREE IMPROVING CE KNOWLEDGE AND SERVICE STANDARDS 1:30– 2:30 p.m. Tuesday, January 8 LVCC, South Hall, S113-S114 Knowledgeable, motivated retail associates have a positive influence on customers’ purchase decisions, satisfaction ratings and brand loyalty. Join this panel discussion for the latest cost-effective ways to develop, evaluate and improve associates’ CE knowledge and selling skills. Voice your needs, get questions answered, and shape the future of retail education! Moderator: Andrea Lipton, Director, Learning Development, Creative Channel Services Presenter: Andy Restivo, President, Creative Channel Services 33 SM2 MAKING ROOM FOR THE BOOM: CE FOR THE AGING CONSUMER Visit www.CESweb.org/conferences for current program updates. AARP.ORG www.CESweb.org/conferences
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