Consumer Electronics Association - Conference Brochure, 2008 - (Page 35) ULTIMATE PASS SESSIONS CES KNOWLEDGE TRACKS WIRELESS RETAIL WIRELESS IS HOTTER THAN EVER, THANKS TO ITS POWERFUL CROSS-CATEGORY REACH AND CONSUMERS’ INSATIABLE DEMAND FOR PORTABLE DEVICES AND CONTENT. WITH FIERCE COMPETITION IN THE MARKETPLACE FOR SHARE-OF-WALLET, RETAILERS NEED NEW STRATEGIES FOR DEEPENING BUSINESS RELATIONSHIPS, A BETTER UNDERSTANDING OF RESEARCH-BASED TRENDS, AND FRESH APPROACHES TO ATTRACTING CONSUMERS. IF YOU’RE A WIRELESS RETAILER, THESE SESSIONS WILL CONNECT YOU TO ALL YOU NEED TO KNOW FOR A SUCCESSFUL ’08. WR2 NAVIGATING THE WIRELESS DISTRIBUTION CHANNEL: A HOW-TO GUIDE FOR RETAILERS Noon – 1 p.m. Monday, January 7 LVCC, South Hall, S113-114 This session will lead you through the all-important steps of negotiating the deal and building relationships with carriers and master agents. WR3 THE 2007 CEA WIRELESS PHONE DATA AND ENTERTAINMENT SERVICES STUDY: AN OVERVIEW WITH CEA MARKET RESEARCH 1:30– 2:30 p.m. Monday, January 7 LVCC, South Hall, S113-114 CEA Market Research conducted this study to help wireless retailers market and sell non-voice services to consumers. Learn to better understand consumer motivations for subscribing to data and entertainment services, how to motivate non-subscribers to subscribe, and how to develop profiles of and reach consumers interested in wireless phone services beyond voice. WR1 THE NEW WIRELESS CERTIFICATION PROGRAM (WCP) AND THE CEA WIRELESS RETAILER TOOLKIT: WCD RESOURCES FOR WIRELESS RETAILERS 10:30– 11:30 a.m. Monday, January 7 LVCC, South Hall, S113-114 This session will showcase the new and improved WCP, as well as additional resources created just for wireless retailers by the CEA Wireless Communications Division. See demonstrations of how dealers and carriers can get the most out of these free training resources and how dealers have incorporated the WCP into their training regimens. WR4 WINNING AT WIRELESS RETAIL 3– 4 p.m. Monday, January 7 LVCC, South Hall, S113-114 This discussion focuses on the most promising opportunities and pressing challenges that independent wireless retailers will face in 2008. Through specific, real-world examples, we’ll identify the latest trends and make realistic predictions. We’ll also discuss why the “Winning at Wireless Retail Survival Guide” is your key to success in retail. Presenter: Rick Thomas, President, ReSource Visit www.CESweb.org/conferences for current program updates. 35 www.CESweb.org/conferences
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.