Consumer Electronics Association - Conference Brochure, 2008 - (Page 39) ULTIMATE PASS SESSIONS DIGITAL HOLLYWOOD DH11 BRIDGING TV AND BROADBAND: STRATEGIC RELATIONSHIPS— ADVERTISING, TECHNOLOGY AND CONTENT 1:30– 2:30 p.m. Tuesday, January 8 LVCC, North Hall, N259 2008 is the undisputed Year of Broadband. With over 50 percent penetration into U.S. homes and vastly improved technology, broadband has generated fierce competition and powerful partnerships with online brands. Traditional media are on board, but risks remain for 2008 and beyond. Join this frank discussion of an industry hot topic. DH14 THE CONNECTED TV AND SET-TOP AS THE CONSUMER GATEWAY TO ENTERTAINMENT AND INFORMATION: SET-TOP, BROADBAND, GUIDES AND PVRS 3– 4 p.m. Tuesday, January 8 LVCC, North Hall, N259 The combination of the TV, set-top, broadband and DVR is making television the gateway to entertainment and information. The ability to watch a show, shop, record and research simultaneously will give every player in the entertainment and technology chain a vital role in providing personalized, enhanced video services. DH12 VENTURE FUNDING, INVESTMENT AND MERGERS—LEADERSHIP IN THE ENTERTAINMENT AND TECHNOLOGY SPACE: BROADBAND, SOCIAL NETWORKS, MOBILE AND GAMES 1:30– 2:30 p.m. Tuesday, January 8 LVCC, North Hall, N261 The VC and investment communities are showing signs that post-bubble investing and an IPO reversal are coming. The experts weigh in on opportunities in the entertainment and technology sectors the money people are watching: social networks, broadband, mobile, DTV/SVOD content, digital home and gaming. DH15 WIDGETS AS A PLATFORM: CONTENT, ADVERTISING, COMMUNICATIONS 3– 4 p.m. Tuesday, January 8 LVCC, North Hall, N261 Widgets are miniature applications or websites that reside as components on a user’s desktop, social media page or mobile device. One button controls multiple widgets, enabling users to open mini-apps in a flash and receive virtually any data, from stock prices to photos. Learn more about this customizable, fully featured platform. DH13 ALL VIDEO–ALL THE TIME: NEXT GENERATION IN MEDIA TECHNOLOGIES—BROADBAND AND MOBILE—CONTENT AND ADVERTISING 1:30– 2:30 p.m. Tuesday, January 8 LVCC, North Hall, N258 As video reaches into all media sectors, there will be massive changes to devices, content, technology, infrastructure and the work world. All providers, regardless of size, have to think video 24/7 if they want to reach consumers and compete. What hurdles lie ahead for the video-driven media culture? DH16 IN-STORE DIGITAL MEDIA SOLUTIONS: BRANDING, COMMUNICATION AND COMMERCE—EVALUATION, DEVELOPMENT AND DEPLOYMENT 3– 4 p.m. Tuesday, January 8 LVCC, North Hall, N258 The in-store digital experience is undergoing a revolution that will enhance the user experience and expand the content and commerce plate. Retail customers will receive the same fully customized audio, video and interactivity that they could find only on the Internet. See how this personalized approach promises to completely transform the in-store experience. Visit www.CESweb.org/conferences for current program updates. 39 www.CESweb.org/conferences
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