Consumer Electronics Association - Conference Brochure, 2008 - (Page 40) ULTIMATE PASS SESSIONS DIGITAL HOLLYWOOD DH20 PERSONALIZED TV: EXPLORING THE TRUE POWER OF IPTV Noon – 1 p.m. Wednesday, January 9 LVCC, North Hall, N261 Personalized TV will forever change consumer entertainment by replacing passive viewing with a completely interactive experience. With the integration of broadband and mobile technologies, consumers can touch base with family, enjoy HD programming, access, create and save information, and share it with others. Find out more about the huge step forward IPTV represents. DH17 SOCIAL NETWORKS AND USER GENERATED MEDIA AS A TECHNOLOGY CHALLENGE: THE PLATFORM, THE CONTENT AND THE NETWORK 10:30– 11:30 a.m. Wednesday, January 9 LVCC, North Hall, N259 Social networks and user-generated media may appear easy to create, but maintaining a virtual world is another story. We’ll explore these challenges and offer innovative ideas on how to continue producing fresh, dynamic content. DH21 THE NEXT GENERATION IN MOBILE AND BROADBAND PLATFORMS: SOCIAL NETWORKS, WIDGETS, SEARCH, INFORMATION, ADVERTISING AND PERSONALIZATION 1:30– 2:30 p.m. Wednesday, January 9 LVCC, North Hall, N259 Thanks to the Web 2.0 explosion, mobile and broadband innovations never stop. Buzzwords like “search,” “widgets” and “personalization” have forever changed our view of information. Commerce demands new paradigms. Is staying ahead remotely possible? An esteemed panel of innovators discusses the industry that never sleeps. DH18 DRM IMPLEMENTATION IN MEDIA AND ENTERTAINMENT: FROM STANDARDIZATION TO IMPLEMENTATION OF NEW TECHNOLOGY STRATEGIES 10:30– 11:30 a.m. Wednesday, January 9 LVCC, North Hall, N261 The future of entertainment and media depends on their ability to produce content and manage its distribution. Learn how DRM technology makes content delivery systems safe for mass use, and get the technology company point of view about DRM protection in a changing content landscape. DH19 INTERNET VIDEO, ADVERTISING AND MARKETING: THE NEXT GENERATION OF CONSUMER REACH Noon – 1 p.m. Wednesday, January 9 LVCC, North Hall, N259 Internet video is a widely accepted alternative to traditional media, because it can appear on a PC, mobile device or TV. For marketers and advertisers, this emerging delivery system offers unlimited possibilities for more precise targeting to more elusive and selective consumers. DH22 ENABLING MULTIPLATFORM DELIVERY OF CONTENT: BROADBAND, DTV, IPTV AND MOBILE—IMPLICATIONS OF EXPANDED BANDWIDTH AND NEARLY UNLIMITED STORAGE 1:30– 2:30 p.m. Wednesday, January 9 LVCC, North Hall, N261 Digital and triple play upgrades are installed in nearly 60 million homes, with millions more to come. Is the industry prepared for the challenges of serving this digital consumer universe? The companies and players at the heart of the server-to-set-top transformation discuss expanding demands for bandwidth, storage and 24/7 video. 40 PLEASE NOTE: CONFERENCE PROGRAM INFORMATION IS CURRENT AS OF SEPTEMBER 27, 2007
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