Consumer Electronics Association - Conference Brochure, 2008 - (Page 42) ULTIMATE PASS SESSIONS CES GAME POWER CONFERENCE CES GAME POWER CONFERENCE GP1 CASUAL GAMING: THE NEXT GREAT PLATFORM IN GAMING—CONSOLE, BROADBAND AND MOBILE 10– 11 a.m. Sunday, January 6 LVCC, North Hall, N253 Casual games are the hottest sector in this category, with reach into all demographics and rapid expansion across multiple platforms: PC, broadband, portable players, mobile devices, interactive TV and amazing new consoles. This is a huge opportunity, and it’s just getting started. What’s next for the major players? GAMING IS A CE POWERHOUSE. ITS VARIETY OF MOBILE AND HOME-BASED PLATFORMS, ITS INFINITE POSSIBILITIES FOR CONTENT, AND ITS APPEAL TO VIRTUALLY ANY DEMOGRAPHIC MAKE IT A DREAM MEDIUM FOR DEVICE MANUFACTURERS, CONTENT CREATORS AND MARKETERS. GAMING NOW RIVALS FILM AND TELEVISION, AND SOME TITLES HAVE EARNED THE STATUS OF CULTURAL ICON. THESE SESSIONS BRING YOU INTO THE WORLD OF GAMING CREATIVITY, PLATFORMS, BUSINESS OPPORTUNITIES AND MARKETING STRATEGIES. SEE WHO’S PLAYING WHAT NOW AND WHAT’S NEXT FOR THIS DYNAMIC CATEGORY. GP2 GAME POWER: ENTERTAINMENT AS FRANCHISE—AS GAMES CROSS OVER INTO MUSIC, TV, CABLE, MOVIE, MOBILE, ADVERTAINMENT AND CUSTOM BRANDED EXPERIENCE 11:30 a.m – 12:30 p.m. Sunday, January 6 LVCC, North Hall, N253 In the global entertainment environment, consumers expect the extension of a successful franchise. Games can enhance a movie or TV franchise and propel the next generation of electronics and merchandise. Explore strategies for protecting the brand and ensuring quality as it crosses over into multiple categories. PRICING BEST VALUE CES Ultimate Pass ULTIMATE PASS ADVANCE ON-SITE UPGRADE $799 $999 NA PRICING ULTIMATE PASS ADVANCE ON-SITE UPGRADE Includes all CES Knowledge Track sessions, as well as all of the following Partner Programs: Digital Hollywood, CES Reinventing Advertising, CES Mobile Entertainment and CES Game Power. Also includes VIP passes to these CES Keynotes: Toshihiro Sakamoto, Panasonic; Paul Otellini, Intel; Brian Roberts, Comcast and Rick Wagoner, General Motors! Hollywood Express Pass $699 $899 NA Includes all of the following Partner Programs: Digital Hollywood, CES Reinventing Advertising, CES Game Power and CES Mobile Entertainment. CES Game Power Conference $350 $550 For the best value, purchase the Ultimate Pass. $550 42 PLEASE NOTE: CONFERENCE PROGRAM INFORMATION IS CURRENT AS OF SEPTEMBER 27, 2007
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