Consumer Electronics Association - Conference Brochure, 2008 - (Page 47) ULTIMATE PASS SESSIONS CES REINVENTING ADVERTISING CONFERENCE RA1 DECONSTRUCTING ADVERTISING: MAKING CHOICES IN A UNIVERSE OF LIMITLESS CHOICE—BROADBAND, SOCIAL NETWORKS, MOBILE, TV, CABLE, GAMES, VOD AND ITV 10– 11 a.m. Sunday, January 6 LVCC, North Hall, N261 How will new media choices—PVR, broadband VOD, mobile, blogs—impact the next generation of advertising? Will these technologies prove more effective at relationship-building with an even larger customer base? What new decision-making strategies will advertisers need to keep pace with technology and to assess results? RA3 ADVERTISING ACCOUNTABILITY: METRICS AND ANALYTICS AROUND VIDEO, SOCIAL MEDIA, P2P AND USER-GENERATED MEDIA 1– 2 p.m. Sunday, January 6 LVCC, North Hall, N261 New media requires new metrics. Learn more about the new technologies grabbing an ever-greater share of ad dollars, and deconstruct the new analytics that will help advertisers measure whether their media buys are paying off. RA4 RA2 ADVERTISING NEXT: SOCIAL NETWORKS, USER-GENERATED VIDEO, BLOGS, IMS, PODCASTS, BROADBAND AND MOBILE—IT’S THE BREAKTHROUGH YEAR! 11:30 a.m. – 12:30 p.m. Sunday, January 6 LVCC, North Hall, N261 The transformation created by social networks, user-generated media and mobile interaction is nothing short of revolutionary. Consumers may actually spend more time interacting with media devices than they do with traditional media. If Web 3.0 is our future, what are the numbers, the implications and the potential outcome? CONTEXTUAL MEDIA AND ADVERTISING: TRANSFORMING AND REDEFINING THE RELATIONSHIP BETWEEN THE CONSUMER, ADVERTISING AND MEDIA PLATFORMS 2:30– 3:30 p.m. Sunday, January 6 LVCC, North Hall, N261 The world is becoming a contextual media and information experience. Consumers can tailor their viewing, listening and Web experience to suit their politics and preferences like never before. Explore the new, more highly personalized relationship between media, advertising, and the consumers who tune in. Visit www.CESweb.org/conferences for current program updates. 47 www.CESweb.org/conferences
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