Consumer Electronics Association - Conference Brochure, 2008 - (Page 48) ULTIMATE PASS SESSIONS CES REINVENTING ADVERTISING CONFERENCE RA5 ADVERTISING AND TECHNOLOGY: GAMES, INTERACTIVE TV, CABLE, BROADBAND, UGM AND MOBILE—AD-INSERTION, ON-DEMAND AND BACK-END MANAGEMENT 4– 5 p.m. Sunday, January 6 LVCC, North Hall, N261 Advertising and branded information are being delivered by the widest range of next-generation media technology: broadband, mobile, IPTV, cable, games and interactive TV. Gain an understanding of the technologies behind ad insertion, ad serving and on-demand, and learn how back-end management technologies are fostering greater creativity and more options for advertisers. RA7 REINVENTING ADVERTISING: BROADCAST VS. THE NEW PLATFORMS—VOD, PVR, BROADBAND AND MOBILE Noon – 1 p.m. Monday, January 7 LVCC, North Hall, N261 As new media platforms gain greater consumer acceptance, broadcast’s share of advertising revenues is eroding. In this complex media environment the relationships among advertising, branding, technology and consumers are shifting radically. What balance of power will emerge between broadcast and new media? RA8 RA6 ADVERTISING STRATEGIES IN THE DIVERSIFIED DIGITAL CULTURE: BROADBAND, CABLE, SATELLITE, GAMES, MOBILE AND SOCIAL NETWORKS 10:30– 11:30 a.m. Monday, January 7 LVCC, North Hall, N261 With a robust economy and increasing strength in all sectors of digital transmission, a tech-savvy advertising strategy must consider all the new media and delivery options. Learn how creative teams are experimenting and how strategic planners are developing more inclusive approaches to hit more precise targets. THE FUTURE OF ENHANCED ADVERTISING: ADDRESSING BRANDS, MESSAGE, TECHNOLOGY, MEDIA AND ENTERTAINMENT 1:30– 2:30 p.m. Monday, January 7 LVCC, North Hall, N261 Technology has inspired a quantitative shift in the relationship between Hollywood and Madison Avenue. As entertainment boundaries disappear the technology industry is focusing on the fusion of marketing, entertainment and content. As consumers embrace new media, advertisers are developing new messages and forms. The impact on advertising will be seismic. 48 PLEASE NOTE: CONFERENCE PROGRAM INFORMATION IS CURRENT AS OF SEPTEMBER 27, 2007
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