Consumer Electronics Association - Conference Brochure, 2008 - (Page 54) CES PARTNER PROGRAMS 1:15– 2:15 p.m. HOW SOCIAL MEDIA IS CHANGING THE RULES Beyond the amusing user-generated blooper video, social media’s impact is being felt across traditional entertainment services and even in the corporate boardroom. This panel discusses the ramifications of Web 2.0 applications for media, advertising and corporate collaboration. Moderator: John Barrett, Director of Research, Parks Associates 2:15– 3:15 p.m. CONSUMER ELECTRONICS SUPPLY CHAIN ACADEMY ENGAGING CONSUMERS: THE NEXT WAVE OF AD TECHNOLOGIES Thanks to IPTV, VOD/DVR, podcasting and mobile phones, advertising is changing radically. This panel provides insight into the viability of new concepts for advertisers, content owners/publishers and consumers. The panel also will analyze new ad-serving technologies and innovative approaches to tracking and measuring audience engagement. Moderator: Harry Wang, Research Analyst, Parks Associates 3:15– 4:15 p.m. DIGITAL HOME TECH SUPPORT: NEW REVENUE OPPORTUNITIES? In a 2007 study, Parks Associates forecast that revenues from user-paid digital support services will reach nearly $1 billion by year-end 2011. Opportunities abound for broadband service providers, retailers, software and hardware vendors, and third-party support services. A panel of experts will identify key opportunities in the customer support life cycle. Moderator: Kurt Scherf, Vice President & Principal Analyst, Parks Associates The Consumer Electronics Supply Chain Academy (CESCA) informs senior management about changing dynamics and innovations in the supply and distribution of consumer technology products. Last year over 150 senior executives joined experts from Dell, Sony, IBM, Samsung and HP to discuss global sourcing, manufacturing and distribution of CE products, RFID, information technology and returns management. This year’s event will feature presentations by retail executives and vital, profit-generating information, so don’t miss it. PRICING ULTIMATE PASS ADVANCE ON-SITE UPGRADE $425 $625 $550 54 PLEASE NOTE: CONFERENCE PROGRAM INFORMATION IS CURRENT AS OF SEPTEMBER 27, 2007
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