Consumer Electronics Association - Conference Brochure, 2008 - (Page 63) CES PARTNER PROGRAMS 10:30– 11:15 a.m. 1:30– 2:15 p.m. TECHNOLOGY TRACK: P2P FILE SHARING—THE EVOLVING DISTRIBUTION CHAIN LVCC, North Hall, N260 What is the current landscape for P2P-based content distribution? What trends are emerging among participants in the distribution chain and in consumer usage? What’s the impact of advances in digital rights management (DRM), compression, caching, content acceleration, swarming, streaming and other P2P-related technologies? 11:15– 11:30 a.m. CONTENT DISTRIBUTION: ARTISTS AND RIGHTS HOLDERS—P2P FOR CONTENT CREATORS LVCC, North Hall, N260 What has been the experience to date of content creators who have embraced P2P? What changes will help them more effectively harness file-sharing and related technologies? Are there innovative art forms in development for the P2P distribution channel? 2:15– 2:30 p.m. KEYNOTE ADDRESS LVCC, North Hall, N260 2:30– 2:45 p.m. KEYNOTE ADDRESS LVCC, North Hall, N260 11:30– 11:45 a.m. KEYNOTE ADDRESS LVCC, North Hall, N260 2:45– 3:30 p.m. KEYNOTE ADDRESS LVCC, North Hall, N260 11:45 a.m. – 12:30 p.m. MARKETING TRACK: BUSINESS MODELS—WHAT’S WORKING AND WHAT’S NOT LVCC, North Hall, N260 Has any alternative business model—paid-download, subscription or advertising-supported—emerged as the most promising? Is P2P more of a promotional tool than a direct sales channel? What other innovative approaches have been attempted? How can users navigate among P2P service offerings? 12:30– 1:30 p.m. SOLUTIONS DEVELOPMENT: ADVANCEMENT—CREATING THE COMMERCIAL P2P ECOSYSTEM LVCC, North Hall, N260 A variety of architectural, CDN-related, content-security and other technological solutions are now in development. Which will optimize P2P and hybrid peer-assisted deployments for the benefit of all participants in the distribution chain? Which of these solutions has been tested, and what have been the results to date? 3:30– 3:45 p.m. REFRESHMENT AND NETWORKING BREAK LVCC, North Hall, N262-264 3:45– 4 p.m. CONFERENCE LUNCHEON LVCC, North Hall, N262-264 KEYNOTE ADDRESS LVCC, North Hall, N260 Visit www.CESweb.org/conferences for current program updates. 63 http://www.CESweb.org/conferences
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