Consumer Electronics Association - Conference Brochure, 2008 - (Page 65) CES PARTNER PROGRAMS WEDNESDAY, JANUARY 9 The Venetian, Lando 4201 9:45– 10:30 a.m. 12:30– 1:30 p.m. THE FIVE TOP SMB SALES OPPORTUNITIES What are the latest technologies and services for today’s SMB market? More important, how do you sell them to business owners reluctant to make the investment, even though they should? Get the tools you need to help your customers and positively influence your bottom line. Presenters: Robert Danese, Executive Director, NASBA Charlie Wallace, Author and Channel Consultant, Channel Mastery 1:45– 2:45 p.m. THE SMB MARKET AND THE CHANNEL: MANAGING YOUR RESELLER BUSINESS Be the first to know: Get the results of an exclusive fall 2007 ChannelPro survey of IT professionals serving the SMB market. Explore how resellers navigate the SMB market and channel, and how partnerships with vendors, distributors and other partners can help them better manage their businesses. Moderators: Michael Siggins, Editor and publisher, ChannelPro magazine Cecilia Galvin, Managing editor, ChannelPro magazine Panelists: Rob McKernan, VP Channels, APC-MGE Bob O’Malley, CEO, InFocus Corp. Dave Hanchette, VP, EH Publishing 10:45– 11:45 a.m. 10 STRATEGIES FOR GROWING YOUR RESELLER BUSINESS Whether you’re looking to grow your company organically or to acquire your competitors, these strategies will help you develop and execute a goal-oriented plan. We’ll also show you how to facilitate the change by setting ground rules, managing your expectations and preparing for the unexpected. Presenters: Alexander Ziogas, President, AZ Business Solutions Arlin Sorensen, CEO and Partner, Heartland Technology Solutions 3– 4 p.m. MARKETING YOUR RESELLER BUSINESS IN THE DIGITAL AGE Marketing your products and services can’t be an afterthought or the line item you cut when money gets tight. From Google to YouTube and beyond, you have low-cost, high-impact marketing options at your disposal. Learn from real-life best practices how to differentiate your business and win customers in this crowded, competitive field. Presenters: Leslie Stevens, President, Eclipse Marketing Nelson Kunkel, CEO, Ingredient Inc. KEY TRENDS IN THE SMB MARKET This panel discussion with top industry experts will focus on how SMB owners are changing the way they use technology, what technologies and trends are driving their businesses, and how you can take advantage of SMB’s reliance on IT products and services. Hosted by ChannelPro magazine. Moderator: Michael Siggins, Editor and Publisher, ChannelPro magazine Panelists: Robert Danese, Executive Director, NASBA Stephen Schoffstall, VP Marketing, On-Q/Legrand Tiffani Bova, Research Director, IT Channel Programs & Alliances, Gartner Inc. Harry Brelsford, CEO, SMB Nation Visit www.CESweb.org/conferences for current program updates. 65 http://www.CESweb.org/conferences
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