NAB - Education Program Overview - (Page 8)

New Media Business Broadband TV World Wednesday, April 16 Broadband TV is about television-quality digital video moving to the Web, TV sets, movie screens, cell phones, games —any platform that handles rich media and the monetization of the content. We will help you create a viable video strategy that stretches across all platforms including traditional broadcast and broadband. Hear expert speakers in keynotes, panel discussions and networking sessions designed to help you capitalize on the new face of digital video. Understand how telecom, cable and broadcasters can compete with their new quadruple-play rollouts of digital television, broadband Internet, telephony and wireless. You will learn how Web video is dramatically changing the distribution channels for video but creates new challenges for branded media and traditional broadcast content. How does broadband TV create new opportunities for broadcasters and digital media to develop personalized content? How can the broadcast industry develop strategies to face these challenges and still gain a competitive edge? What are differentiators between broadcast, telcos and broadband providers to the home to acquire consumers and drive revenue? If you create, sell or distribute broadcast content, you need to attend so you have the tools to transform your business. Co-produced by iHollywood Forum MoTV: Mobile TV & Video Forum Tuesday, April 15 Mobile TV in the form of streaming and live TV content around the world is now taking off, but what about the U.S.? By reviewing the data from the U.S. and abroad about consumer adoption of mobile TV, we will examine competing standards such as MediaFLO and DVB-H and their implications for broadcasters. Niche market programming will be probed through discussion of existing TV brands’ ease of re-fit programming to this format. How important is mobile content and major-media brands to the mobile eco-system? Advertising on mobile is now going mainstream. We will discuss new advertising models as well as standard models, such as branded entertainment and product placement and their importance to From the session room, to the Show floor, education abounds at the NAB Show. The Convergence Marketplace » 1,600+ exhibitors presenting and demonstrating the latest products and tools » 1.5 million feet of exhibit space, strategically arranged by technology sector » Thousands of new product introductions — over $50 Billion in sales generated each year » Networking opportunities in every aisle » Focused technology and International pavilions For a complete list of product categories and exhibitors, visit www.nabshow.com Exhibit Hall Hours Las Vegas Convention Center (All Halls) Monday, April 14 – Wednesday, April 16 9:00 am – 6:00 pm Thursday, April 17 9:00 am – 4:00 pm Las Vegas Hilton (RTNDA@NAB) Monday, April 14 – Tuesday, April 15 9:00 am – 5:00 pm Wednesday, April 16 9:00 am – 3:30 pm Las Vegas Hilton North Hall For full event details, click www.NABShow.com http://www.nabshow.com/2008/conferences/broadbandtvworld.asp?utm_source=vmp&utm_medium=vbrochure&utm_content=textlink&utm_campaign=VB03 http://www.nabshow.com/2008/conferences/motv.asp?utm_source=vmp&utm_medium=vbrochure&utm_content=textlink&utm_campaign=VB03 http://www.nabshow.com/2008/showFloor/default.asp?utm_source=vmp&utm_medium=vbrochure&utm_content=textlink&utm_campaign=VB03 http://www.nabshow.com http://www.nabshow.com/default2.asp?utm_source=vmp&utm_medium=vbrochure&utm_content=textlink&utm_campaign=VB03

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