nais - Annual Conference 2009 - Preview - (Page 28) ps rksho wo hour eay on rid and f y ursda th Independent Schools Contribute to Public education outcomes What independent school would not contribute to public education if it could? This workshop describes a successful win-win collaboration, through which low-income public school students come closer to realizing their potential, and independent school communities grow in terms of inclusion and building community. PreSeNTerS: Andrew McLaren, New Canaan Country School (CT); Timothy Cottrell, The Harley School (NY); James Rogers, Butler Rogers Baskett Architects (CT); Lorna Smith, Horizons Student Enrichment Program (CT) BloCk 1 WorkShopS 8:00–9:00 AM CoMMuNICAtIoNS ANd AdvANCeMeNt Are We listening? The role of Social Media in Independent School Marketing Today Independent school constituents are used to contributing content online; are you ready to let go of your message and let their voices be heard? Discover how social media such as MySpace and Facebook are changing independent school marketing. Learn about online advertising, marketing-driven websites, and samples from cutting-edge schools. PreSeNTer: Lorrie Jackson, Lausanne Collegiate School (TN) Sailing the Winds of Change in Philanthropic giving Who’s giving? Who’s getting? And get yours! As so many independent schools balance visions of growth with the reality of limited funding, this presentation explores how recent changes in philanthropic giving have reshaped the way independent schools must compete for their piece of the philanthropic pie. PreSeNTerS: Allan Burrows, Capital Development Services (NC); Robert Murphy, Blue Ridge School (VA) 28
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